Deden Guna Sasmitha Email & Phone Number

• Design Long & Short term in B2B Channel for Strategy, Execution, Brand Focus, Area Mapping, & Trade Program.
• Work closely with Fish Feed companies to expand their distribution coverage & Maximize Performance in e-Fishery ecosystem
• Lead all negotiation and communication activities with external parties and build a long-standing relationship with Strategic Partners and other prospective partners
• Maintain Good Relation between Brands, Distributor & Merchant as Business Partners
• Maintain Supply sourcing and Demand for Multi-Channel (B2B & B2C)
• Responsible for Achieving GMV & GPM in B2B Channel

Work Closely with CEO at Founder's Office, building the company on:- A key contact point for key customers, which includes client's sales performance management& leading all initiatives to increase Sales Growth & Avg. Purchase Value- End to End Sales Process- Develop Plan to Expand Distributor Across Indonesia- Create Distribution Chanel For General Trade.

Project Leader of New Digital Project Called AYOSRC, Responsible for Consolidate and Coaching Commercial Ecosystem AYOSRC between Internal, Principle, Wholesaler and Retail which consist of 6 Personnel, 20+ Distribution Partners & 1.000+ Special Retail in 7 Regencies Lampung

- Manage 7 - 8 Retail Engagement Executive in the assigned district- Determine Brand portfolio strategy for each Territory- Map out Visit Strategy and Resource Allocation included but not limited to: Plan Visit & Call cycle Retail Executive, People and Sales Promotion Material based on Area Potency- Ensure Weekly Sales, Distribution & Trade Promo Objective.

Maximize performance distribution in the district, especially distribution level compared with the potential market through sales call qualityPlan, monitor and evaluate the implementation of Trade Program to maximize sales volume and market share growth in accordance with Area strategies.