Deborah Edmands Email & Phone Number

Amesbury, Ma, Us

Salisbury, Ma

Salisbury, Ma

Acting Marketing Director (Marketing Project Manager): Manage overall marketing efforts for Culver Company in promoting public safety outreach campaigns that include program development, booklets & brochure selection as well as various promotional products to utilities throughout North America.• Marketing Planning & Execution: Develop a marketing plan that ties to Culver’s overall company and sales goals. This includes developing a full marketing plan & calendar, e-mails, direct mail… Show more Acting Marketing Director (Marketing Project Manager): Manage overall marketing efforts for Culver Company in promoting public safety outreach campaigns that include program development, booklets & brochure selection as well as various promotional products to utilities throughout North America.• Marketing Planning & Execution: Develop a marketing plan that ties to Culver’s overall company and sales goals. This includes developing a full marketing plan & calendar, e-mails, direct mail pieces, catalogs, web, and digital.• Project Management: Contribute to and manage Culver and client marketing-related projects and campaigns from start to finish on time and within budget.• Budget Management: Develop and track the yearly budget.• Copywriting: Repurpose and rewrite copy, publish, and promote various projects.• Vendor Management: Select, train, and manage various outside vendors from proofreaders to designs to writers.• Product Development: Review and evaluate product offerings and monitor sales. Create various yearly catalogs of products, develop a targeted list, and deploy to the target audience.• Digital: Develop various social media graphics, website updates, SEO monitoring, managing Google AdWords to effectively communicate with customers. Show less

Salem, Ma

Improve the sales and marketing programs within the Jacqueline’s product lines to generate incremental sales volume.• Project Management: Design and manage new product launches within the sales organization. Implement sales collateral, PowerPoint presentations and prioritize product samples. Directed the design and production of a new Snack Bar packaging program by working closely with key stakeholders within Quality Control, R&D and Sales. • Trade Show Implementation:… Show more Improve the sales and marketing programs within the Jacqueline’s product lines to generate incremental sales volume.• Project Management: Design and manage new product launches within the sales organization. Implement sales collateral, PowerPoint presentations and prioritize product samples. Directed the design and production of a new Snack Bar packaging program by working closely with key stakeholders within Quality Control, R&D and Sales. • Trade Show Implementation: Managed all aspects of trade show booth selection, design, marketing materials, product samples and show services for major and regional events. • Sales Pricing: Improve pricing systems to alleviate any issues within the customer service organization by working closely with the VP of Sales & Marketing and directly with sales representatives. Utilize NAVISION platform to generate reporting as needed.• Manage Seasonal Sales Program: Work closely with sales to generate projections for spring and fall product placement. Collaborate with production planning and purchasing to ensure inventory is available when needed for customer orders. Create reports to track and monitor movement by item.• Marketing Materials: Work closely with third-party vendors to implement market message with photography, POS, packaging, website and sell sheets. Create internal In-Design materials to generate additional interest on new and seasonal items within the sales organization. • Competitive Activity: Continuously research and develop competitive analysis within the in-store bakery to track and monitor trends within the food industry. Show less

Danvers, Ma

Supported and executed all cross channel marketing objectives including project management and program development for the general lighting and service divisions. * Managed and launched the case study program to support sales goals by developing 5-15 annual case studies that enabled the field sales to promote and sell SYLVANIA lighting products. Established case study procedure for customer and field sales, sales incentive promotion and designed sell sheets, web publications and… Show more Supported and executed all cross channel marketing objectives including project management and program development for the general lighting and service divisions. * Managed and launched the case study program to support sales goals by developing 5-15 annual case studies that enabled the field sales to promote and sell SYLVANIA lighting products. Established case study procedure for customer and field sales, sales incentive promotion and designed sell sheets, web publications and worked closely with public relations group to utilize case studies in social media outlets.* Project managed and directed activities for various sales and marketing initiatives which supported sales objectives. Directed overall plan, assembled details of programs by working with various internal and external groups to develop various sales tools which included webinars, presentations, brochures, e-mail and direct mail campaigns, advertising, web content and generated sales leads and tracked program and results. A new product line initiative generated approximately $2.8M in sales and allocated another $10+M into the sales pipeline. Conducted an outbound telemarketing campaign that generated over $1M in sales.* Evaluated and analyzed marketing messaging needed for various printed and electronic marketing materials including: e-mail, direct mail, sell sheets, brochures and the web. Created and applied broad knowledge of marketing concepts and principles to determine appropriate look/feel of marketing materials and knowledge of target audience to influence and ultimately drive design content and features.* Continuous improvement of web content for various groups to promote and communicate internally and externally the image and service offerings which ultimately assisted with incremental sales volume. Responsible for creating and updating web content which includes design, copywriting and collaboration with the web team. Show less

Amesbury, Ma

Initiated a marketing campaign to increase sales revenue that included an outbound telemarketing campaign to various fortune 500 companies to generate sales leads for industrial and commercial office moving, furniture sales and installations. Designed and distributed marketing brochures to advertise company offerings.proposition of company offerings.

Bachelor Of Science (Bs)

Associate'S Degree