Executive Co-Chair of NextUp Texas, a non-profit organization focused on advancing all women in business. • Lead the NextUp Texas region (+1,100 members) – overseeing the Texas Board, mentoring Board leaders and establishing programs to support our members, sponsors, and volunteers. • Led our 2024 Sponsorship drive, doubling our number of regional sponsors.• Recipient of the 2024 NextUp “Powering the Community” Award

Board Member of NexfUp Texas, a non-profit organization focused on advancing all women in business.

Build and execute annual planning for Tyson Prepared, including achieving sales volume/financial objectives, managing trade funds, developing strong customer relationships, and leading sales team.

Led strategy and marketing for $1.5 Billion branded portfolio across Fresh Meats & Prepared Foods. • Member of Smithfield Fresh Meat Senior Leadership team. Defined 5-year corporate strategy for the Fresh Division and presented to Executive team. • Oversaw strategy development, marketing, joint business planning and innovation for Prepared Foods, Fresh Meats, BioScience, Pet Care, and International Divisions. Managed $30 million marketing budget.• Consulted with Smithfield Europe to establish a Fresh Meats Marketing team, enhancing the support for the Sales Division by developing comprehensive processes for sales, marketing, insights, and innovation.• Built and developed a high-performing, results-driven marketing, category insight and shopper marketing team. Led an internal team of 22 people, along with multiple agencies and cross functional partners.

Marketing lead and strategist for the Fresh Pork Division which represents $5 Billion in sales annually. Leveraged traditional marketing tactics to drive loyalty and branded growth within commoditized categories: • Set portfolio strategy and grew branded sales by +238MM pounds or 72% in three years, delivered margin growth of +60% and captured #1 dollar share in fresh pork, marinated fresh pork and ribs.• Built portfolio product strategy. Impact: Doubled sales of Marinated Fresh Pork portfolio and captured 15 points of dollar share to take #1 share leadership position, beating out Hormel and Hatfield.• Established a Stage Gate process to manage product development initiatives. Developed multi-year innovation pipeline and launched new products delivering +50MM pounds.• Led the branding strategy, website, and sales material development for all Divisions, including the launch of Smithfield BioScience – a new pharmaceutical platform within the Fresh Pork Division that leveraged byproducts from meat production for pharmaceuticals, nutraceuticals, and medical devices.• Consulted on all new business opportunities, developing marketing and sales materials to present to leadership teams at strategic retail customers. • Leverage insights (proprietary & syndicated) to identify actionable insights to drive portfolio strategy (consumer/product), define retailer opportunities and capture share.

Managed P&L for Marie Callender's portfolio which delivered $600 Million in Sales• Developed Operating Plan; Exceeded all FY13 financial commitments with sales +$20 Million and profit +$11 Million vs. prior year• Led “Centers of Excellence” to develop Integrated Marketing Plans - $40 Million A&P budget• Launched new product platform, including commercialization and consumer communication strategy: ‒ Led go-to-market strategy, including: pricing, packaging, positioning and messaging ‒ Developed marketing campaign, sales presentations and product launch materials ‒ Resulted in $20 Million in incremental net sales

Managed P&L for a business that delivered $220 Million in sales:• Launched innovation platform, delivering +$25 Million in sales year 1, exceeding all distribution and velocity targets• Created and implemented profitable base growth strategy for key line of business, which included: ‒ New pricing and merchandising strategy that delivered highest sales and profit in brand history ‒ Cost reduction strategy to offset inflationary pressures; drove +21% margin growth

Managed P&L for a business that delivered $180 Million in Sales:• Re-launched struggling business to deliver sales growth of +17% and margin growth of +48%• Implemented $15 Million in cost-saving initiatives based on “Design for Preference & Value”

Led multiple marketing functions for $570 Million business:• Led development of integrated marketing campaign to grow market penetration; +$35 Million A&P budget• Managed all brand research projects, which included Attitude & Usage Study, Category Review, Package Evaluation, Preference Mapping and 60/40 Product Research

Managed multiple marketing functions for $145 Million business:• Developed and executed consumer plan for new packaging launch; initiative included TV, on-line advertising and trade; drove +15% dollar volume and highest display activity in history

• Managed portfolio of +20 brands across General Mills portfolio• Evaluated retail launches to commercialize products across channels and drive revenue growth• Built financial projections, developed merchandising and sales materials for all launches

• Interned on Starbucks and Maxwell House Businesses• Launched new Starbucks product platform for Costco - exceeding all volume expectations