Dee Crooks Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Ownership of developing and implementing the communications strategy for the REINZ

Auckland

Responsible for the delivery of all Public Relations, Public Affairs and Internal Communications for AMP Financial Services New Zealand.

Undertaking a 12 month maternity cover covering Internal & External Communications and Sustainability. I'm also responsible for managing the Lumley's Earthquake response from a comms perspective

Auckland

• Devise and implement media relations and public relations plans• Leverage product launches, marketing promotions, advertising and sponsorships• Act as a media spokesperson• Writing and distributing media releases & backgrounders• Issues management• Regular contact with press, broadcast and online journalists• Devise and implement internal communications plans that support the achievement of staff engagement• Creation and ongoing management of internal communication… Show more • Devise and implement media relations and public relations plans• Leverage product launches, marketing promotions, advertising and sponsorships• Act as a media spokesperson• Writing and distributing media releases & backgrounders• Issues management• Regular contact with press, broadcast and online journalists• Devise and implement internal communications plans that support the achievement of staff engagement• Creation and ongoing management of internal communication channels, including intranet, all staff e-mails, e-newsletters, CEO presentations• Drive community and environmental initiatives, including co-ordination of the volunteer leave programme• Leverage sponsorships and events around corporate sustainability activity• Manage the Marketing & Group Communications coordinator• Working closely with individuals on the firm’s Senior Management team. Show less

• Crisis management communications for bank-wide reputational risk issues such as robbery, skimming attacks and fraud• Responsible for communicating the bank’s position on key subjects such as fees, profit and mortgagee sales • Preparation of media strategies/plans for proactive stories and overseeing their execution• Working closely with individuals on the firm’s Leadership Team• Writing press releases, holding statements and comments• Leveraging sponsorships and strategic… Show more • Crisis management communications for bank-wide reputational risk issues such as robbery, skimming attacks and fraud• Responsible for communicating the bank’s position on key subjects such as fees, profit and mortgagee sales • Preparation of media strategies/plans for proactive stories and overseeing their execution• Working closely with individuals on the firm’s Leadership Team• Writing press releases, holding statements and comments• Leveraging sponsorships and strategic partnerships i.e. Super 14 rugby and SelectaDNA• Provide communications advice and strategy• Working closely alongside other departments within the bank including Internal Communications and Marketing to ensure consistency of messaging• Acting as a company spokesperson when appropriate • Daily contact with press and broadcast journalists. Show less

• Responsible for managing the London PR team and “engine room” PR• Responsible for signing off all national press releases for the firm• Responsible for creating and implementing a PR plan for the firm’s five core sectors - financial services, TMT (Technology, Media & Telecoms), Manufacturing, Real Estate & Construction and Retail. The PR plans cover all aspects of media relations including; media briefings with key journalists, feature placements, roundtables, proactive/reactive… Show more • Responsible for managing the London PR team and “engine room” PR• Responsible for signing off all national press releases for the firm• Responsible for creating and implementing a PR plan for the firm’s five core sectors - financial services, TMT (Technology, Media & Telecoms), Manufacturing, Real Estate & Construction and Retail. The PR plans cover all aspects of media relations including; media briefings with key journalists, feature placements, roundtables, proactive/reactive interviews, responding to the news agenda, using external stories as news hooks and taking internal announcements and turning them into coverage• Enhancing the profile and reputation of key sectors • Crisis Management for firm wide issues• Act as second in command when the Head of PR is away, attending meetings on her behalf and ensuring the press office runs smoothly• Work with the head of PR on some of the firm’s strategic priorities, including working with the firm’s new Managing Partner and Leadership team• Brief and work alongside the national PR agency and regional agencies on PR initiatives for sectors• Liaise and work alongside the sector marketing managers, ensuring that PR activity is aligned to the marketing/overall business plan• Work directly with sector Partners to deliver PR/media relations activity, which is thought leadership driven• Work closely with the internal communications team to ensure external and internal messaging is aligned• Liaise with journalists on national newspapers, broadcast and trade publications to identify media opportunities for sector spokespeople. Show less

Marketing

Bachelor Of Communications (Bcs), Public Relations

Bachelor Of Arts - Ba

Education record