Deirdre Carroll Email & Phone Number

• Develop and implement all editorial, content and social strategies for a national print publication with: - 10 print issues annually with a monthly circulation of 31K - A website with 38K average visitors and 155K page views (655K events) a month - A daily e-blasts (Monday thru Saturday) to 27K subscribers with an average open rate of 12.7% - Four social media platforms (Facebook, Instagram, LinkedIn, and Twitter/X) with a combined following of more than 20K. • Plan, program and execute across key media channels and platforms including print, web, email, social, podcasts, etc., with a focus on emerging content and partnership opportunities. • Cultivate and expand external relationships while being the subject matter expert with internal partners to develop content plans to drive brand awareness, engagement, and growth. • Manage and build a diverse team with experience vetting and overseeing a network of both staff and freelance writers, contributors, influencers, designers and photographers.• Administer and monitor an editorial budget of more than $200K annually for a publication with a combined print and web revenue of $1.4M and growing.

New York City Metropolitan Area

• Market editor in charge of eyewear, sunwear and accessories coverage.• Pitched, researched, wrote, assigned, and packaged print and web features.• Conceived and produced Style.Pages trend and Check.Out retail sections.• Contributed web-only content for Bold Face celebrity and High Visibility brand awareness features; weekly VMail email blasts and e-newsletter, VMail ProductWatch.• Interviewed celebrities, designers and executives; represented VM at events and in the media both domestically and abroad.• Initiated Vision Monday internship program; recruited and managed interns.• Devised and executed annual national optical retailing contest.• Established Vision Monday’s social media. • Managed Facebook, Twitter and LinkedIn.• Supervised an associate editor/social media coordinator. Developed and trained editorial team on social media policy.• Introduced Facebook Social Plug-in on VisionMonday.com.• Advised other departments on social media best practices.

New York City Metropolitan Area

• Launched industry social networking site and managed content ambassadors, bloggers and freelancers.

New York City Metropolitan Area

• Service excellence associate covering aspects of corporate communications, customer service and project management• Regularly interview and compose write-ups on highlighted employees for broadcast company wide. • • • Handle the implementation and execution of global initiatives on a local level

• Hosted/moderated the Fashion Style Forum.• Advised a global audience on beauty, fashion and guest attire and etiquette.

New York City Metropolitan Area

• Researched photography and wrote designer summaries for 2004 International Who’s Who issue.• Discovered and interviewed emerging lines in the Urban, Street Wear and Sportswear categories.

New York City Metropolitan Area

• Researched and wrote beauty and fashion features and departments for print and web.• Assisted in planning and styling of photo shoots and attended industry events.• Assembled and fact-checked photo and talent credit information; obtained usage rights.• Interviewed, hired and supervised interns.

Bachelor Of Arts - Ba, Psychology And Communications

Associate'S Degree, Fashion Merchandising Management

Certificate, Restaurant/Food Services Management