Pamela Mitchell Email & Phone Number

Editor-in-Chief of PETS+, a publication for independent pet retailers and service providers.

Houston, Texas

• Write and/or edit on a variety of topics.• Topics include entertainment, food, health and health care, jewelry, pet lifestyle and retail, and travel.• Previous and current clients include ClearVoice, Gannett, Hearst, Helium, Houston Chronicle, Lumina Media (Dogster and Catster), SmartWork Media (InStore, Pets+) and various marketing agencies.

• Responsible for online-only editorial content (articles, photos, video) for Dogster.com.• Manage a stable of freelance contributors.• Write breaking news as needed.• Manage Dogster Facebook page.• Post all print content from Dogster magazine online.

Phoenix, Az

• Joined newly formed New Media department, which oversaw 16 newspaper websites across the country. Start-up duties included hiring and training web editors, determining technology needs for each city, and establishing editorial guidelines and budgeting systems for web staff.• Managed 13 web editors, handling everything from journalistic guidance (right-click + save-as does not = free photos) to administrative issues. Served as point person for cities without web editors, advising on ways to increase page views with limited expenditure. • Researched and implemented editorial social media strategy for company, establishing best practices and ensuring web editors engaged readers on multiple platforms. • Acted as first-line contact for editorial development requests, working closely with developers to ensure user workflow was considered.• All of the above helped VVM grow its website network from 14 million monthly page views to 42 million monthly page views over a two-year period. Each website’s social media presence grew from limited, at best, to daily communication with thousands of followers and fans.

Houston, Tx

• Produced Entertainment, Life and Travel areas of chron.com.• Managed four full-time editors, videographer and multimedia reporter.• Recruited and maintained stable of freelance and reader contributors.• Enhanced stories and projects for website with additional content, including video and audio.

Houston, Tx

• Edited film, TV and pop culture content for daily and weekly print sections. • Coordinated photos and features for weekly entertainment guide.• Edited student-written features and reviews for weekly teen section.

Hartford, Ct

• Wrote features for daily section and weekly entertainment guide. Traveled to NYC regularly for one-on-one celebrity interviews and movie junkets.• Wrote features for teen entertainment section and mentored teen writers.• Wrote youth trend stories for lifestyle section and A-1. • Backed up arts-and-entertainment editor during vacations and busy periods (Oscars, Grammys, etc.).