Deeksha Awasthi
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Deeksha Awasthi Email & Phone Number

GTM Specialist at IBM
Location: Bengaluru, Karnataka, India 9 work roles 2 schools
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Current company
IBM
Role
GTM Specialist
Location
Bengaluru, Karnataka, India
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Who is Deeksha Awasthi? Overview

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Deeksha Awasthi is listed as GTM Specialist at IBM, a company with 332208 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Deeksha Awasthi.

Deeksha Awasthi previously worked as Product Marketing Manager at Jove and Vertical Lead, Enterprise Brand Initiatives at Great Learning. Deeksha Awasthi holds Pgppro, Business Administration And Management from Indian School Of Business.

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IBM

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Profile bio

About Deeksha Awasthi

A seasoned marketing professional adept at building and scaling brands through comprehensive marketing channels. A proven record in crafting compelling product positioning, driving brand awareness, and generating qualified leads through strategic audience segmentation. Successfully scaled projects with revenues over USD 60 million, and experience spanning across markets including India, GCC, the US, and Europe. With a strong foundation in cross-functional collaboration, with tech and product teams, I have delivered innovative marketing solutions and revenue growth across EdTech, IT/ITES, BFSI, GDCs, and Healthcare.

Current workplace

Deeksha Awasthi's current company

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IBM
Ibm
GTM Specialist
Bengaluru, KA, IN
Website
Employees
332208
AeroLeads page
9 roles

Deeksha Awasthi work experience

A career timeline built from the work history available for this profile.

Gtm Specialist

Ibm

Bengaluru, KA, IN

Product Marketing Manager

Current

Bengaluru, Karnataka, India

- Developed and executed competitive strategy, marketing plan, and go-to-market strategies for the biopharma and corporate verticals (US and Europe markets)- Identified and launched new branding and lead generation channels, creating collateral that drove a 20% increase in inbound leads within 5 months- Ran multiple paid ad campaigns, improved SEO.

Jun 2024 - Present

Vertical Lead, Enterprise Brand Initiatives

Current

Hyderabad, Telangana, India

Aug 2021 - Present

Manager, Enterprise Business

Bengaluru, Karnataka, India

- Identified top strategic accounts for multiple competencies and designed strategies to front-load sales pipelines with over 150 relevant accounts - Achieved success through marketing initiatives and added USD 60 million to annual revenue growth- Addressed falling CVR and improved it by 15% through targeted cold-calling initiatives- Researched global.

Nov 2022 - Jun 2024

Deputy General Manager Marketing

Hyderabad, Telangana, India

- Spearheaded the external agency to build brand from the bottom up including buyer personas, website, social media pages- Initiated and drove the lead generation flow & process, sales enablement collateral, and vendor management- Designed content strategy for social media, paid and performance marketing with budgets of over INR 10 lakhs per month.

Aug 2020 - Jul 2021

Lead - Content Strategy

Hyderabad Area, India

- Collaborated with senior leadership to launch a healthcare solution in the GCC markets in under six months - Spearheaded the marketing efforts in launching the product, managing PR at a global scale, and coordinating on-ground events - Built buyer personas and led the operations and marketing efforts- Nominated by leadership team to lead project.

Mar 2018 - Aug 2020

Associate Editor

Hyderabad Area, India

- Designed and delivered customized content strategies to increase organic website readership by 120% - Delivered content copies to produce relevant SEO content to increase clicks and Facebook hits - Improved blogging process by suggesting dedicated topics to cater to a wider audience - Created detailed product video scripts to increase product sales.

May 2016 - Dec 2017

Academic, Associate

Hyderabad Area, India

- Hand-picked by the head of the department to mentor and train 1000+ students for various MBA and other entrance examinations - Led the efforts to set up an SOP manual and standardize the guidelines for the content development team - Trained and mentored multiple freshers on aspects of developing content and delivering training to aspirants

Mar 2014 - Apr 2016

Assistant Manager

Hyderabad, Telangana, India

- Hand-picked by the leadership team to lead the pre- and post-production of the TV show “Suraj-the Rising Star” (hosted on Colors channel)- Spearheaded the collaboration with teams in India and Japan to ensure project completion - Became instrumental in overseeing the sound mixing and final-stage video editing processes - Addressed the constant shortfalls.

Jul 2012 - Feb 2014
Team & coworkers

Colleagues at IBM

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2 education records

Deeksha Awasthi education

Bachelor Of Arts - Ba, Journalism And Communication Studies, A+

Manipal Institute Of Communication

Activities and Societies: Co-founder and Editor-in-Chief of Manipal The Talk.Net, Manipal University's (MU) unofficial student portal.

FAQ

Frequently asked questions about Deeksha Awasthi

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What company does Deeksha Awasthi work for?

Deeksha Awasthi works for IBM.

What is Deeksha Awasthi's role at IBM?

Deeksha Awasthi is listed as GTM Specialist at IBM.

Where is Deeksha Awasthi based?

Deeksha Awasthi is based in Bengaluru, Karnataka, India while working with IBM.

What companies has Deeksha Awasthi worked for?

Deeksha Awasthi has worked for Ibm, Jove, Great Learning, Swaantana, and Telebu Communications (Formerly Smscountry Networks).

Who are Deeksha Awasthi's colleagues at IBM?

Deeksha Awasthi's colleagues at IBM include Lily Davis, Satinder Saran, Shruthi K, Rubén Alejandro Cervantes Contreras, and Guilherme Kauffmann.

How can I contact Deeksha Awasthi?

You can use AeroLeads to view verified contact signals for Deeksha Awasthi at IBM, including work email, phone, and LinkedIn data when available.

What schools did Deeksha Awasthi attend?

Deeksha Awasthi holds Pgppro, Business Administration And Management from Indian School Of Business.

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