- Developed and executed competitive strategy, marketing plan, and go-to-market strategies for the biopharma and corporate verticals (US and Europe markets)- Identified and launched new branding and lead generation channels, creating collateral that drove a 20% increase in inbound leads within 5 months- Ran multiple paid ad campaigns, improved SEO rankings, and increased organic social media reach by 35% over a 4-month period- Ideated and designed the corporate website and faculty website, curating content for all main and subpages, which contributed to a 30% improvement in user engagement- Collaborated with sales teams and supported events to generate qualified leads, contributing to a 20% boost in event-driven lead acquisition within a quarter

- Identified top strategic accounts for multiple competencies and designed strategies to front-load sales pipelines with over 150 relevant accounts - Achieved success through marketing initiatives and added USD 60 million to annual revenue growth- Addressed falling CVR and improved it by 15% through targeted cold-calling initiatives- Researched global markets (India, GCC, US, NA) and implemented BTL strategies to engage customers and achieved 18% increase in open rates - Successfully drove new collaborations as an individual contributor and added USD 600K - Onboarded and coordinated with vendors to grow sales pipeline through on-ground offline events - Spearheaded cross-functional project development through collaboration with product and design teams- Awarded the “Most Valuable Player, Enterprise Team” twice

- Spearheaded the external agency to build brand from the bottom up including buyer personas, website, social media pages- Initiated and drove the lead generation flow & process, sales enablement collateral, and vendor management- Designed content strategy for social media, paid and performance marketing with budgets of over INR 10 lakhs per month - Curated strategies to grow Facebook and Instagram followers by 200% and online reach by 300%- Led ATL and BTL marketing initiatives to grow customer base month-on-month - Optimized digital marketing funnels, boosting lead conversion rates by 18% and reducing customer acquisition costs by 25% in under 6 monthsAdditionally: - Created content strategy based on audience and engagement buckets - Run and manage online & offline Marketing Operations- Created sales flow and pipeline process - Create Sales Pipeline for Top, Middle & Bottom funnels - Drive Community Engagement via tribe.so platform- Collaborate with influencers and partners for brand promotion

- Collaborated with senior leadership to launch a healthcare solution in the GCC markets in under six months - Spearheaded the marketing efforts in launching the product, managing PR at a global scale, and coordinating on-ground events - Built buyer personas and led the operations and marketing efforts- Nominated by leadership team to lead project involving product, sales, customer support, and tech teams - Increased reach on Facebook (150%), Instagram (200%) and LinkedIn (80%) through paid and organic efforts - Led the team to victory by winning the Bahrain GOV Awards 2019 and GITEX Innovation Award 2018 - Worked directly with influencers to increase market penetration- Capitalized on the opportunity to front-lead physical events in Bahrain and Dubai - Improved app downloads and visits by 3x, post incorporating recommendations from customers and vendors Products: TABIIB: Comprehensive Healthcare Solution A healthcare app and website designed for the GCC, connecting patients and doctors on the same platform. TABIIB specializes in doctor finding, appointments, virtual consultations, healthcare discounts, & more. WanasaTime: Online Ticketing Company A media & online ticketing company with an extensive experience in the cinema advertising, online ticketing and event organizing.SMSCountry: A Complete SMS Solution A bulk SMS, Voice SMS solutions with API integrations

- Designed and delivered customized content strategies to increase organic website readership by 120% - Delivered content copies to produce relevant SEO content to increase clicks and Facebook hits - Improved blogging process by suggesting dedicated topics to cater to a wider audience - Created detailed product video scripts to increase product sales- Conducted interviews with influencers & industry experts to increase brand awareness - Managed content and a team of writers and ensure content quality - Became a face of IncNut’s social media advertorials that promote in-house beauty and wellness products

- Hand-picked by the head of the department to mentor and train 1000+ students for various MBA and other entrance examinations - Led the efforts to set up an SOP manual and standardize the guidelines for the content development team - Trained and mentored multiple freshers on aspects of developing content and delivering training to aspirants

- Hand-picked by the leadership team to lead the pre- and post-production of the TV show “Suraj-the Rising Star” (hosted on Colors channel)- Spearheaded the collaboration with teams in India and Japan to ensure project completion - Became instrumental in overseeing the sound mixing and final-stage video editing processes - Addressed the constant shortfalls of animation artists, music vendors, VO artists, etc., by creating a directory and adding resources periodically - Awarded the Young Achiever for consistent performance and successful program launches Additionally: - Pre-production manager: validated sound and video clips of every episode of over 8 TV shows- Editorial work: final correction and incorporation of client feedback in over 5 TV show scripts- Post-production manager: approved final episodes for content appropriateness- Part of R&D team: scouted new properties for investment and talent for music, characters, and sounds - Vendor management: managed vendor terms and relations across cast, music, studios