Global Marketing Performance Assessment:Conduct a thorough analysis of SMS systems on a global scale, leveraging data from diverse sources to derive comprehensive insights into market trends and potential opportunities. Use these insights to inform strategic initiatives and guide efforts towards areas of growth.Management of Vendor Relationships:Establish and foster relationships with both existing and prospective vendors, emphasizing effective negotiation to secure optimal quotes for routes and prices. This strategic approach aims to bolster our competitive position in the market.Integration for Client Advantages:Collaborate closely with vendors to seamlessly integrate the most advantageous routes and pricing structures for the benefit of our clients. Additionally, ensure a smooth implementation process, enhancing overall client satisfaction and operational performance.

-I was responsible for working on brands across industries, namely Adidas, MRS Hotels, and Essilor Luxottica (Ray-Ban and Vogue Eyewear). -Conceptualised and made coverage reports, coverage monitors, and cost analysis sheets. I also had the opportunity to look over Jo Malone's event and build a network of influencers. -Responsible for sourcing for a well known brand named Uniqlo.

-Conceptualised and wrote press releases for clients like Andaz Hotel, Mamagoto, Sly Granny, Personal Touch Skincare, Ophelia, and Dhaba Restaurant. -Worked on media coverage of clients like Varun Bahl, Aarke Ritu Kumar, Dash and Dot, Columbia Sportswear, Shyamal Bhumika, Rimzim Dadu, and more. -Responsible for curating influencer guest lists, product reviewers lists, and collaboration lists. -Wrote press notes for Personal Touch Skincare, Aarke, Andaz Hotel, and Varun Bahl and coordinated with media for press release.