Deeksha Verma Email & Phone Number

Mississauga, Ontario, Canada

- Analyzed social media performance metrics and adjusted strategies ((LinkedIn, Facebook, Youtube) to maximize results. - Stayed updated with platform updates and changes in social media algorithms. - Spearheaded geographic-based growth strategy, leading to successful expansion into new markets. - Collaborated with product and sales teams on effective positioning and messaging. - Crafted compelling visual and written content for social media to drive customer conversion. -… Show more - Analyzed social media performance metrics and adjusted strategies ((LinkedIn, Facebook, Youtube) to maximize results. - Stayed updated with platform updates and changes in social media algorithms. - Spearheaded geographic-based growth strategy, leading to successful expansion into new markets. - Collaborated with product and sales teams on effective positioning and messaging. - Crafted compelling visual and written content for social media to drive customer conversion. - Planned and executed social media-driven growth in targeted markets. - Managed social media campaign budgets and optimized campaigns for promising channels. Show less

Toronto, Ontario, Canada

-Developed brand identity, target audience, and brand message.-Increased brand awareness through community engagement and online sales campaigns.-Created monthly content calendar focused on delivering engaging content.-Managed planning phase, creating mood boards, setting up content ideas, and budgeting.-Spearheaded successful promotional video resulting 50% increase in online engagement and a 20% increase in sales.-Monitored and responded to audience comments, cultivating… Show more -Developed brand identity, target audience, and brand message.-Increased brand awareness through community engagement and online sales campaigns.-Created monthly content calendar focused on delivering engaging content.-Managed planning phase, creating mood boards, setting up content ideas, and budgeting.-Spearheaded successful promotional video resulting 50% increase in online engagement and a 20% increase in sales.-Monitored and responded to audience comments, cultivating relationships and nurturing a sense of community. Show less

India

•Created monthly content calendars with research•Created designs for posting on various platforms including-Reels, carousels, videos, static posts.•Managed social media planning and execution and maintained a strong social media presence across all platforms.•Conducted trend analysis to inform monthly content strategies for Instagram, Facebook, Twitter, YouTube, and Pinterest. •Developed and executed a business-aligned social media strategy. •Managed follower and customer… Show more •Created monthly content calendars with research•Created designs for posting on various platforms including-Reels, carousels, videos, static posts.•Managed social media planning and execution and maintained a strong social media presence across all platforms.•Conducted trend analysis to inform monthly content strategies for Instagram, Facebook, Twitter, YouTube, and Pinterest. •Developed and executed a business-aligned social media strategy. •Managed follower and customer communication, responding promptly and monitoring reviews. •Planning performance-driven campaigns for brand awareness helped in retaining 80% of clients and achieved an 85% project success rate.•Monitoring competition and trends while utilizing different CMS tools for social listening & scheduling like sprout, later, hootsuite, hubspot.•Understanding marketing research (secondary research) and performing competitors analysis. Show less

Mumbai, Maharashtra, India

Responsibilities: •Tracking & measuring project performance through various tools like Google Analytics, Facebook Meta Ad Manager etc.•Gained platform-based knowledge for Facebook, Twitter, Instagram, Pinterest, Youtube & LinkedIn•Managed day-to-day campaign operations, ensuring brand consistency and scheduling.•Formulated paid media to reach and engage a greater target audience while analyzing and optimizing campaign results.•Formulated and executed monthly social media… Show more Responsibilities: •Tracking & measuring project performance through various tools like Google Analytics, Facebook Meta Ad Manager etc.•Gained platform-based knowledge for Facebook, Twitter, Instagram, Pinterest, Youtube & LinkedIn•Managed day-to-day campaign operations, ensuring brand consistency and scheduling.•Formulated paid media to reach and engage a greater target audience while analyzing and optimizing campaign results.•Formulated and executed monthly social media strategies, enhancing online presence.•Analyzed facebook and Instagram insights and ad performance to present monthly reports based on performance and statistics.KPIsIncreased social media followers from 14K- 49KUsers who are interacting with the page - Content Interactions- 68.8%, Stories Interaction- 69.2%, Reels Interaction- It defers to the content (Few reaches 20K-4Millions)Account Reached- Organic- 79% Show less

•Worked on India's largest school contact program - DSSL (Discovery School Super League), wherein; responsible for branding, alliances, and onboarding of premium schools in Mumbai for the competition.•Research and Database creation for the execution of school contact program on PAN India basis.•B2B Activity- Interacting with school dignitaries to educate and onboard them for upcoming Byju's project.•Ideation and planning of BTL campaigns-Byjus Education Leadership program which… Show more •Worked on India's largest school contact program - DSSL (Discovery School Super League), wherein; responsible for branding, alliances, and onboarding of premium schools in Mumbai for the competition.•Research and Database creation for the execution of school contact program on PAN India basis.•B2B Activity- Interacting with school dignitaries to educate and onboard them for upcoming Byju's project.•Ideation and planning of BTL campaigns-Byjus Education Leadership program which involved planning, execution, monitoring, and branding of Byjus products to the schools, liaising, and onboarding them for the same.•I was actively involved in RWA (Residential Welfare Association) activation for BTL marketing. handling multiple club activities under BTL marketing and understanding and planning BTL end to end (RWA, Malls, Clubs). Working out properly on structured leads and program with Kidzania. Show less

Delhi Area, India

Facilitated recruitment of Project staff; participated in developing a project planned; managed internal and external communication including the companies/organizations Featured in various TV shows produced by the company

New Delhi Area, India

Led the project Team;manged key business accounts;coordinated interviews;managed communication with internal & external stakeholders (including key contact persons of different channels, corporate communication team of client or organizations and key top excutives of various SMEs,Large corporations & Govt. Departments); and interviewed key excutives of various companies featured in the Following Programs:Emerging SME (Aired on ET Now)The Leap Takers (Aired on CNBC TV 18)Empowering… Show more Led the project Team;manged key business accounts;coordinated interviews;managed communication with internal & external stakeholders (including key contact persons of different channels, corporate communication team of client or organizations and key top excutives of various SMEs,Large corporations & Govt. Departments); and interviewed key excutives of various companies featured in the Following Programs:Emerging SME (Aired on ET Now)The Leap Takers (Aired on CNBC TV 18)Empowering India (Aired on Zee Business) Show less

Master'S Degree

Bachelor’S In Mass Communication, Mass Communication/Media Studies

Bachelor'S Degree

Miranda House

High School, Science