• Supervised the product lifecycle of Sun Tracker, Regency, Ranger pontoons, and Ascend kayaks through the Phase Gate process, defining the product vision through R&D, prioritizing product and customer requirements, and working closely with engineering, sourcing, and aftermarket teams• Maintained competitive market share data, analyzed industry trends, supported pricing strategy, and supported dealer relationships• Collaborated with company executives, marketing & sales personnel, and public figures to strengthen brand identity• Completed research into industry trends and public perception to inform marketing and advertising campaigns

• Generated clear ideas and concepts in collaboration with the Marketing team and Leadership• Developed social media material, videography, and photography projects• Participated in boat shows and showroom POP development• Sketched, storyboarded, and created art layouts based on creative visions and ideas• Understood marketing initiatives, strategic positioning, and target audience• Provided creative support for U.S. based Boating Centers and Independent Dealers

• Directed and developed advertising strategies to create effective campaigns that met organizational objectives• Oversaw budget, expenditures, and resource allocation for advertising campaigns• Managed daily/weekly/monthly projects for a team of 4, ensuring timely delivery of advertising materials• Maintained website for apparel and store-level POS orders• Scheduled radio, TV, and print advertising placements• Supervised design of departmental brochures, store signage, and marketing materials for multiple locations• Coordinated with Leadership on social media, radio, TV, e-commerce, and company-wide advertising/marketing efforts

• Developed illustrations, logos, and designs using software and by hand• Ensured appropriate colors and layouts for each graphic and revised designs based on feedback• Affirmed final graphics and layouts were visually appealing and on-brand• Oversaw design projects and created original illustrations and infographics establishing high-quality deliverables• Demonstrated expertise in graphic design, layout techniques, and marketing execution• Managed production of weekly print ads from concept design to in-store delivery—over 50 pages of printed grocery ads on average per week.• Regulated booking/inserting schedules and invoicing for print ads• Designed and produced brochures, in-store signage, and 90% of additional store-level marketing and advertising materials for 40 locations• Built the in-house design department from one graphic designer to a team of 3 graphic designers and 2 web designers/videographers