Deanna Lee Email & Phone Number

United States

• Produce high-quality, brand compliant design assets for portfolio of partners• Clearly communicates creative ideas and collaborates with internal and external partners/teams • Oversee a team of designers, leading the day-to-day delivery of marketing creative with best-in-class quality and consistency • Collaborates as necessary to lead designers through bigger initiatives • Sets annual objectives and delivers results that have a direct impact within the Creative Services team and Marketing function • Driving force for planning and new ideation • Stays current with trends in the graphic design and marketing industry and incorporate new technologies as appropriate

Greater Chicago Area

• Print & Digital designer for a variety of clients• Work directly with clients to help achieve goals and establish branding strategy. • Web Development• Video Editing• Research and suggests printers or technology to finalize projects within client’s budget.

Chicago, Illinois, United States

• Create and manage strategic marketing plans for enrollment communications focused on lead generation.• Assist with internal communications, events, and live broadcasts focused on retention or donor initiatives. • Conduct high-level research related to competitors, examining current marketing and branding trends within the higher ed industry.• Collaborate with web development team to ensure brand messaging, design and user experiences are in line with retrospective audiences. • Develop and maintain a comprehensive content marketing strategy across channels (web, social, video, email). Manage and help create web content for the university site as well as any microsites.• Manage social media staff • Work directly with departments or content owners on SEO strategies and initiatives to drive enrollment and or increase brand awareness.• Audit and analyze campaigns for improvements and strategy development• Member of university Strategic Planning committee.• Adjunct Professor for College of Arts & Sciences – Graphic Design program

Greater Chicago Area

• Design, develop and manage the overhaul of University website, creating an enhanced user experience. • Successfully develop and implement brand strategy for institution through web and social media planning while enhancing on-campus experiences through rich media.• Increase brand awareness to internal and external audiences. • Provide technical support to Board of Trustee Members with the development of the Board of Trustees app for iPad. • Manage design staff • Adjunct Professor for Institute of Art & Design and the Center for Professional Advancement.• Oversee an Honors Graphic Design program for current students who act as the primary designers for the RMU Marketing department.• Achieved an 85% completion of the University’s Long-Range Plan from 2013-2017.• Develop operational strategies and performed long-term planning serving as the member of senior management group.• Plan and execute events including new student orientation expos. • Oversee student-run Live Broadcasting program for athletic events.• Member of Long-Range Planning, Senior Manager, HLC Accreditation, New Student Orientation, and Chair of Chicago Experience Committee.

Chicago, Illinois

• Manage department of External Experiences, oversee faculty, operations, reporting, budget, and long-range plan targets to meet University goals• Create and collaborate as partners with external sources to provide experiential learning opportunities to university students. • Establish and maintain relationships, define project deliverables, scheduling and payroll. • Oversee student/client projects from inception to completion. • Assess program performance. • Expand the involvement of student experiential outcomes through an interdisciplinary approach, technology enhancements, and directed client experiences. • Collaborate with all schools of study to integrate teaching methods and technology in the curriculum. • Provided direction for integration lab projects, blended and online courses delivery, and academic outcomes related to experiential learning. • Increased total number of student credentials earned in four quarters by 46% over one year and 52% over 2 years.

Chicago

• Create digital publications for mobile devices, manage the creation of mobile applications, oversee a variety of institutional departments with creative needs including print, web, video, presentations, podcasts and social media. • Manage staff designers, provide creative direction to essential marketing campaign materials. • Developed strategic plans for external communication through print and digital marketing. • Collaborated and created strategic plans for digital marketing through Google AdWords, Retargeting and social media. • Develop strategic marketing plans for multiple segments throughout the University: Traditional High School, Transfer, Adult and Graduate Studies.• Kept promotional materials ready by coordinating with printers, vendors, graphics department; inventorying stock; placing orders; verifying receipt.

Greater Chicago Area

• Responsible for maintaining computer lab's and printing equipment for multiple campuses• Frequently conduct inventory and assist students with projects, Adobe software and the Mac OS.

Greater Chicago Area

• Worked frequently in a team and as a solo designer on all marketing materials for nine campuses. • Design ads, billboards, brochures, direct mailers, e-mail screens, flyers, and event signage, utilizing industry standard software. • Averaged approximately 15 projects at a time with a 1-2 day deadline, while overseeing marketing team and working on essential marketing viewbooks.

Greater Chicago Area

• Responsible for maintaining computer lab's and printing equipment for Chicago Campus• Frequently conduct inventory and assist students with projects, Adobe software and the Mac OS.

Greater Chicago Area

• Worked directly with clients on the design of trade-show graphics, identities for growing companies, and assisted with the development and redesign of the company website. • Worked with clients such as FujiFilm and Dow redesigning their Application Notes.

Greater Chicago Area

• Work directly with Design and Publications department. • Responsibilities include designing ads, programs, flyers, and posters for events and exhibitions. • Pieces were published in Time Out Chicago, Chicago Reader and Chicago Social.

Chicago

• Worked directly with the senior graphic design specialist to develop event materials and signage. • Responsibilities include the redesign and updating of current Red Cross print pieces to enhance the organization's brand consistency

Mm, Higher Education/Higher Education Administration

Bas, Graphic Design