Debbie Moore, Mba Email & Phone Number

Implement online marketing campaignsConduct keyword research Research and promote the Environmental Working Group via social media.

• Strategic Planning: Developed and implemented comprehensive marketing plans which included online and offline tactics.
• Collateral Development: Project manager for the creation of the brand identity and marketing materials for upscale and new facilities.
• Brand Standards and Procedures: Led project to create manual for pre-open facilities to educate cross-functional teams and new hires, which established consistencies and efficiencies in procedures and outcomes.
• Email Marketing Programs: Conceptualized and managed the Sunrise Connection e-newsletter program. The number of subscribers skyrocketed to more than 122,000, a 577% increase in five years.
• Program Development: Spearheaded Alzheimer’s disease and dementia education programs. Collaborated closely with clinical experts to ensure appropriate messaging for consumer and professional audiences. Revamped.
• Analyzed campaign ROI, performance metrics and monitored budgets.

• Email Marketing Programs: Spearheaded e-newsletter development and partnered with Marriott Rewards division on email campaigns for cost-efficient lead generation, which reduced the average cost per lead by 20%.
• Intranet Project Manager: Championed the needs and preferences of the marketing department in the development of the company’s intranet site to provide a quality experience for our internal customers.
• Analysis: Managed analysis of email campaigns to ensure maximum ROI. Monitored spending to adhere to budget guidelines.
• Media Planning: Created and implemented integrated plans for 75+ facilities.
• Program Development: Developed a highly successful referral program to increase leads. Responsibilities included: Partnering with cross-functional teams, developing marketing collateral, creating and writing the.