Debbie Moore, Mba Email & Phone Number

Implement online marketing campaignsConduct keyword research Research and promote the Environmental Working Group via social media.

• Strategic Planning: Developed and implemented comprehensive marketing plans which included online and offline tactics. • Collateral Development: Project manager for the creation of the brand identity and marketing materials for upscale and new facilities.• Brand Standards and Procedures: Led project to create manual for pre-open facilities to educate cross-functional teams and new hires, which established consistencies and efficiencies in procedures and outcomes. • Email Marketing Programs: Conceptualized and managed the Sunrise Connection e-newsletter program. The number of subscribers skyrocketed to more than 122,000, a 577% increase in five years.• Program Development: Spearheaded Alzheimer’s disease and dementia education programs. Collaborated closely with clinical experts to ensure appropriate messaging for consumer and professional audiences. Revamped referral program, which increased referrals by an average of 30% for participating facilities.• Analyzed campaign ROI, performance metrics and monitored budgets.

• Email Marketing Programs: Spearheaded e-newsletter development and partnered with Marriott Rewards division on email campaigns for cost-efficient lead generation, which reduced the average cost per lead by 20%.• Intranet Project Manager: Championed the needs and preferences of the marketing department in the development of the company’s intranet site to provide a quality experience for our internal customers.• Analysis: Managed analysis of email campaigns to ensure maximum ROI. Monitored spending to adhere to budget guidelines.• Media Planning: Created and implemented integrated plans for 75+ facilities.• Program Development: Developed a highly successful referral program to increase leads. Responsibilities included: Partnering with cross-functional teams, developing marketing collateral, creating and writing the standards, materials and communications for this program, which is still being used today.