At ADB21 we strongly believe that when it comes to entertaining India, it should be from the lens of effective storytelling, in the language they understand. Hence the focus for this startup is to conceptualize, produce and distribute engaging and premium regional content – both branded content and production led. These content pieces are carefully curated basis a deep understanding of human emotions, motivations, and psychology - all ingredients required for effective storytelling. Journey already begun with two Punjabi web series with brand partners :)

Backed by the experience of launching close to 10 TV channels, DB21 offers strategic consultancy for channel launches, distribution, marketing, data research and channel monetization through ad sales and content syndication.

Heading the revenue function for the company's youth focused channels Bindass and Bindass Play across TV, Digital and Branded Content

Responsible for leading sales team nationally to generate ad sales revenue for 9XM