Product marketing and marketing communications strategy from the ground up. =>Digging for original market insights starting with good 'ol conversation =>Gathering and converting qualitative data into a quantifiable and ranked database=>Building a strong foundation on core value propositions and audience personas, complete with a custom adoption curve X personas and affinities. Collaborative throughout any stage of the product development process to build the market case… Show more Product marketing and marketing communications strategy from the ground up. =>Digging for original market insights starting with good 'ol conversation =>Gathering and converting qualitative data into a quantifiable and ranked database=>Building a strong foundation on core value propositions and audience personas, complete with a custom adoption curve X personas and affinities. Collaborative throughout any stage of the product development process to build the market case for startup investors through integrated marketing operations, growth PR/Ad agencies. Show less

Platform marketing strategy from product through pilot launch.• Conducted target user interviews to build an audience-focused full-funnel marketing strategy from scratch• Directed and launched digital branding and engagement video media B2B and B2C campaigns within 3 months• Developed a content program across Email, Social, and PR to bring users back to the marketplace and engage• Coordinated media relations with 3 United Way partners and other non-profit and technology… Show more Platform marketing strategy from product through pilot launch.• Conducted target user interviews to build an audience-focused full-funnel marketing strategy from scratch• Directed and launched digital branding and engagement video media B2B and B2C campaigns within 3 months• Developed a content program across Email, Social, and PR to bring users back to the marketplace and engage• Coordinated media relations with 3 United Way partners and other non-profit and technology partners• Collaborated with designers, writers, SMS and analytics vendors, and media buying agencies while testing iterative media plans and tactics to reach a niche consumer target Show less

A shared experience -- a meaningful alternative to giving stuff. TisBest.org• Achieved a profitable marketing mix across paid media channels at 16.37 ROAS by taking a comprehensive full-funnel approach to the annual marketing plan generating year-round awareness, consistent engagement and key holiday performance.• Increased off-season sales by 69% YoY through a multi-channel content marketing program across direct email, blog and social. • Contributed to a 212% increase in peak… Show more A shared experience -- a meaningful alternative to giving stuff. TisBest.org• Achieved a profitable marketing mix across paid media channels at 16.37 ROAS by taking a comprehensive full-funnel approach to the annual marketing plan generating year-round awareness, consistent engagement and key holiday performance.• Increased off-season sales by 69% YoY through a multi-channel content marketing program across direct email, blog and social. • Contributed to a 212% increase in peak holiday sales via integrated marketing communications before, during and after a major influencer giveaway. Show less

• Electrical supply company: Primary data collection, product and strategy implications in the residential electric market• Solar energy startup - Early stage market research and business strategy for a new harvesting technology.

We believe that with more accessible information, people can make better decisions to improve the environment.website: www.EnerLet.comOur mission is to inform and provide options for individuals to reduce their carbon footprint. Our products allow individuals to understand their carbon footprint based on daily habits, compare their footprint with communities and take actions to reduce carbon impact.

Internship at a boutique consulting firm – Primary research in niche markets, mostly through industry interviews and customer research.• Determined market entry and value creation potential of a new product in the recreational power segment• Developed insights on consumers and competition for animal health product expansion in South America. Defined go-to-market, pricing, channel and marketing plans for the client.

• Cross functional: Led team in new platform Demand Side Platform solutions for advertisers.• Performance partnerships with agencies and direct i.e. Kellogg’s, Purina, DeVry, Ticketsnow, Target, Match.com• Project Management of custom solution for Personalized Search Retargeting for Ticketsnow• Designed and coordinated early Mobile to Desktop attribution modeling project.• Managed $3,000,000 ad-spend per quarter across Y! products and platforms; Fortune 500 accounts•… Show more • Cross functional: Led team in new platform Demand Side Platform solutions for advertisers.• Performance partnerships with agencies and direct i.e. Kellogg’s, Purina, DeVry, Ticketsnow, Target, Match.com• Project Management of custom solution for Personalized Search Retargeting for Ticketsnow• Designed and coordinated early Mobile to Desktop attribution modeling project.• Managed $3,000,000 ad-spend per quarter across Y! products and platforms; Fortune 500 accounts• Programmatic optimization based on impression value and dynamic ROI advertiser goals Show less

- Performance partnership with second largest for-profit education services provider in the US, resulting in increased YoY adspend with Y! consecutively 73% and 14%- Strategic coordination of a multi-platform synergistic product offering for major financial advertiser's annual campaign.- Managed $1,000,000 ad-spend across Y! products and platforms per quarter

Awareness creation for revolutionary concept start: Online Alternative to Postal Mail utilizing traditional Postal Mailing Addresses to send and receive Paperless mail. More control over postal mail, and trees saved.

2008 Presidential Campaign - New Media department - 3 month post.-- Operations liaison to 100+ online advertising vendors/publishers.-- Ongoing placements, Live events and Rapid Response; managed ad content in DART server.

-- Managed $500,000+ ad-spend across 300+ placements per quarter across 13,000 partner sites-- Optimization based on Cost Per Acquisition, Return on Advertising Spend and Click Through Rate metrics at campaign, placement and site levels

-- Direct email marketing for Consumer, Educational & Recruitment Clients-- Managed up to 30 accounts simultaneously, including Email, Display and Lead Gen efforts per client for integrated client campaigns across all Monster placements

-- Partner Accounts: Launched and Paced campaigns per Cost Per Click, Cost Per Acquisition and Click goals-- Direct Clients: Search Engine Marketing from Concept, Keywords and Copy through Results