Hello, I'm Deepa!I am a qualified Chartered Accountant (CA) with over 11 years of experience ranging from Consulting at EY to leading Content Strategy at ZEE5 - an OTT Platform present across 197+ countries. My expertise lies in strategic planning, financial analysis, digital expansion and driving data-backed decisions that optimize revenue and operational efficiency.At ZEE5 and Network 18, I led transformative projects, including launching AI-driven innovations that boosted our user base by 20%. I’ve also spearheaded high-impact initiatives, such as licensing strategies that unlocked new revenue streams, contributing over INR 300 crore.In my previous roles, I have successfully led investor relations by providing a forward-looking strategic roadmap. Additionally, I have managed the P&L of multiple departments, delivering key financial insights and presenting comprehensive reports to the Board, ensuring alignment with organizational goals.My journey from a Chartered Accountant to business strategist has been fueled by strong communication skills and a passion for delivering holistic, impactful solutions across various functions.Beyond work, I'm passionate about exploring the latest AI apps that enhance productivity and am keenly learning about the F&O market for new opportunities.
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Associate DirectorZee5 Global Apr 2022 - Jan 2024Mumbai Area, IndiaStakeholder Management: Managed relationships with key stakeholders, fostering collaboration and ensuring alignment with the company's strategic objectives.Data-Driven Insights: Translated large amounts of data into strategic and actionable insights, leading to a 20% growth in user base.Cost Reduction Strategies: Identified and executed cost reduction strategies that improved operational efficiency and reduced expenses without compromising quality.Competitive Analysis:… Show more Stakeholder Management: Managed relationships with key stakeholders, fostering collaboration and ensuring alignment with the company's strategic objectives.Data-Driven Insights: Translated large amounts of data into strategic and actionable insights, leading to a 20% growth in user base.Cost Reduction Strategies: Identified and executed cost reduction strategies that improved operational efficiency and reduced expenses without compromising quality.Competitive Analysis: Conducted comprehensive competitive analysis to inform strategic decisions, ensuring the company stayed ahead in the market. Knowledge of both quantitative and qualitative research methodologiesApp Experience Revamp: Revamped the app experience alongside the Product team, incorporating an AI-driven recommendation engine, resulting in a 15% increase in platform engagement. Knowledge of AB testing, Heatmaps, Personalized Recommendation Engine, Mobile App Testing, Web Testing, Search etc Show less -
Senior ManagerZee5 Global Dec 2019 - Mar 2022Mumbai Area, IndiaMarketing & PR Strategy: Single point of contact (SPOC) for Marketing (Digital & Brand) and PR teams, identifying high-potential content and driving a 10% increase in subscriptions and revenue.Collaborative Initiatives: Worked with Data Science and Product teams to create real-time dashboards, understanding audience and demographic preferences.OTT Platform Expansion: Led the expansion of the OTT platform, analyzing competition metrics, pricing, subscription trends, and audience… Show more Marketing & PR Strategy: Single point of contact (SPOC) for Marketing (Digital & Brand) and PR teams, identifying high-potential content and driving a 10% increase in subscriptions and revenue.Collaborative Initiatives: Worked with Data Science and Product teams to create real-time dashboards, understanding audience and demographic preferences.OTT Platform Expansion: Led the expansion of the OTT platform, analyzing competition metrics, pricing, subscription trends, and audience behavior.Conducted financial analysis to support strategic decision-making and identified areas for cost optimization. Show less -
Manager Corporate StrategyBalaji Telefilms Ltd Feb 2019 - Dec 2019Mumbai Area, IndiaBrand Building & Revenue Generation: Ideated, identified and analyzed new business opportunities, developing brands and businesses with potential revenue of over INR 300 crore over 5 years.Financial Analysis and Investor RelationsFinancial Expertise: Performed financial analysis, modeling, and valuations for various situations and initiatives, providing actionable insights and data-driven recommendations.Strategic Planning & Execution: Defined new business strategies and… Show more Brand Building & Revenue Generation: Ideated, identified and analyzed new business opportunities, developing brands and businesses with potential revenue of over INR 300 crore over 5 years.Financial Analysis and Investor RelationsFinancial Expertise: Performed financial analysis, modeling, and valuations for various situations and initiatives, providing actionable insights and data-driven recommendations.Strategic Planning & Execution: Defined new business strategies and launched new ventures, managing projects from concept to completion, and delivering operational impact through special projects.Licensing & Merchandising: Executed licensing and merchandising initiatives, generating new revenue streams by monetizing intellectual property and licensing the library.Investor Relations: Led investor relations meetings alongside leadership, clearly defining the company’s roadmap and strategic direction. Show less -
Deputy Manager - Corporate StrategyNetwork18 Media & Investments Limited Dec 2015 - Jan 2019Mumbai Area, IndiaStrategic Support and Planning:Business Strategy & Planning: Developed the Annual Operating Plan and 5-year strategic plan for 20+ news channels, incorporating inputs from business heads and aligning with top management’s vision.Financial Oversight: Collaborated with the finance team and worked closely with the CEO to oversee group-level financials, ensuring accurate forecasting and robust financial health monitoring.Performance Monitoring and Reviews:Health… Show more Strategic Support and Planning:Business Strategy & Planning: Developed the Annual Operating Plan and 5-year strategic plan for 20+ news channels, incorporating inputs from business heads and aligning with top management’s vision.Financial Oversight: Collaborated with the finance team and worked closely with the CEO to oversee group-level financials, ensuring accurate forecasting and robust financial health monitoring.Performance Monitoring and Reviews:Health Monitoring & Reviews: Conducted regular health monitoring of departments, reviewed P&L statements, and prepared detailed reports for the board, ensuring alignment with strategic objectives.Opportunity Identification: Identified and analyzed new business opportunities, developed comprehensive business plans for potential ventures, and presented strategic recommendations to management.Rolling Forecasts: Implemented rolling forecasts for continuous monitoring of the company’s financial performance, enabling proactive adjustments and strategic decision-making. Show less -
Senior ConsultantEy Sep 2015 - Dec 2015MumbaiStrategic Advisory: Provided strategic tax planning and advisory services to clients with turnover ranging from USD 5 bn – 16 bn , focusing on minimizing tax liabilities and managing risks associated with cross-border transactions.Client Strategy & Representation: Strategized and represented clients before Revenue Authorities, prepared accountants’ reports, and drafted detailed transfer pricing study reports.Benchmarking & Financial Analysis: Performed benchmarking analysis and… Show more Strategic Advisory: Provided strategic tax planning and advisory services to clients with turnover ranging from USD 5 bn – 16 bn , focusing on minimizing tax liabilities and managing risks associated with cross-border transactions.Client Strategy & Representation: Strategized and represented clients before Revenue Authorities, prepared accountants’ reports, and drafted detailed transfer pricing study reports.Benchmarking & Financial Analysis: Performed benchmarking analysis and financial statement reviews using databases like ‘Prowess’ and ‘Capitaline’, ensuring accurate economic analysis and appropriate pricing methods.Industry Research & Data Analysis: Conducted thorough research on prospective clients, collating data on business operations, industry contexts, and transactional details to provide tailored transfer pricing solutions. Show less -
ConsultantEy Sep 2013 - Aug 2015Mumbai Area, IndiaTransfer Pricing Analysis: Conducted comprehensive transfer pricing analyses, ensuring compliance with global regulations and optimizing tax positions for multinational clients.Documentation & Reporting: Prepared detailed transfer pricing documentation and reports, maintaining adherence to local and international tax laws.Regulatory Compliance: Ensured full compliance with OECD guidelines, BEPS initiatives, and local transfer pricing regulations. -
Treasury DepartmnetJanakalyan Sahakari Bank Private Limited Jul 2013 - Aug 2013
Deepa Narayanan Education Details
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Business/Commerce, General
Frequently Asked Questions about Deepa Narayanan
What is Deepa Narayanan's role at the current company?
Deepa Narayanan's current role is Strategy | Business Growth | CEO's Office.
What schools did Deepa Narayanan attend?
Deepa Narayanan attended The Institute Of Chartered Accountants Of India, R. A. Podar College Of Commerce & Economics.
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Deepa Narayanan
Highly Passionate Business Excellence Professional With Over 22+ Years Of Experience In The Areas Of Lean Strategy Deployment Using Hoshin, A3, Value Stream Transformation, Six Sigma , Tqm, Tpm, Malcolm Baldridge, Efqm.Chennai -
1marlabs.com
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Deepa Narayanan
Bengaluru3accenture.com, accenture.com, capgemini.com
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