Hello, I'm Deepa!I am a qualified Chartered Accountant (CA) with over 11 years of experience ranging from Consulting at EY to leading Content Strategy at ZEE5 - an OTT Platform present across 197+ countries. My expertise lies in strategic planning, financial analysis, digital expansion and driving data-backed decisions that optimize revenue and operational efficiency.At ZEE5 and Network 18, I led transformative projects, including launching AI-driven innovations that boosted our user base by 20%. I’ve also spearheaded high-impact initiatives, such as licensing strategies that unlocked new revenue streams, contributing over INR 300 crore.In my previous roles, I have successfully led investor relations by providing a forward-looking strategic roadmap. Additionally, I have managed the P&L of multiple departments, delivering key financial insights and presenting comprehensive reports to the Board, ensuring alignment with organizational goals.My journey from a Chartered Accountant to business strategist has been fueled by strong communication skills and a passion for delivering holistic, impactful solutions across various functions.Beyond work, I'm passionate about exploring the latest AI apps that enhance productivity and am keenly learning about the F&O market for new opportunities.