Managing company’s sales to Multi-Brand outlets across IndiaMonitoring and analyzing buying patterns of existing MBOs and increasing sales volumes through planning and executing seasonal promotions and B2B incentivesIdentifying potential MBOs and developing business through them in order to expand company’s retail footprintDeveloping and managing overseas retailers/franchiseesProactively identifying potential franchisees through various initiativesPerforming location and market analysis for franchiseesDevelopment & execution of Marketing Communication (ATL & BTL) plans for franchise storesDeveloping distribution plans for the brand’s new product rangesManaging and co-ordinating the annual music festival (Music in the Hills)

Framing of Region Specific Ordering Guidelines for Spring Summer 2013 Buying.Sales tracking and allocation activities to understand the everyday functioning of the retail merchandising department, which included sales tracking of Euro 2012 merchandise, Clima series merchandise and allocation of merchandise to adidas Originals Stores.

Responsible for executing test cases on audio visual learning resources from Capstone digital and Skill Soft.