- Developing and managing LAT’s marketing, communications and content strategy.- Managing the LAT website, in both French and English, in WordPress. This includes creating fresh article and case study content, keeping boilerplate content up to date, improving SEO, reviewing site analytics, etc. - Writing and issuing internal and external client newsletters.- Coordinating the work of external service providers who may be involved on specific projects related to the marketing of LAT Multilingual, such as graphic designers, web designers, SEO consultants, writers, etc.- Researching and writing resources guides with helpful information for current and prospective clients.- Monitoring online trends/hashtags/conversations, and competitive marketing landscapes.- Developing new and engaging marketing collateral for tradeshows and events.- Contributing to the RFP submission process, whether by editing proposals or helping draft them from scratch.

Writing product descriptions for company website and cataloguesWriting SEO-friendly blogs for email marketing

Writing SEO-friendly blogs

Writing SEO-friendly blogs and email newslettersWebsite maintenance and optimization with industry-relevant keywordsIncreasing brand awareness and presence through participating in HARO queries

Generate leads and supervise the creation and ideation of marketing materials (newsletters, brochures, etc.).Identify target market, create a brand image, implement digital marketing campaigns.

Streamlined and enhanced the content quality of blogs, web pages, and made it SEO-friendly to improve traffic.

 Extract data from print medium; generate a report based on given parameters (Social, education, civic, politics, religion etc.) Set by clients by summarizing the news, articles, surveys and editorials Observe the current trends in the society, rise in the social issues based on the news articles reported in newspapers, Television and Radio ( defining the mood of the nation) Submit the observations, reports to the creatives of the production channels (Star plus, Zee TV, Channel V) Meeting the client requirements and deadlines giving the current reports on social trends, activities, concerns to be considered in the country Managing the social news tracking team by monitoring their daily work production as well as setting targets for the team Also providing social insights, observations noted by the team based on the articles analyzed