Digital Lead Growth Hacker and Revenues

Developing short and long term strategic plans including annual business plans, media, promotion, and innovation pipeline strategy with P&L and budget management.Growth Hacker: Building Strategies and execution of user acquisition and retention on website. Product Optimisation, predictive analysis and alliances with partners to have accelerated growth and sustain with retention techniques. Identifying and launching new revenue streams. Managed annual budget of 12crores with optimising… Show more Developing short and long term strategic plans including annual business plans, media, promotion, and innovation pipeline strategy with P&L and budget management.Growth Hacker: Building Strategies and execution of user acquisition and retention on website. Product Optimisation, predictive analysis and alliances with partners to have accelerated growth and sustain with retention techniques. Identifying and launching new revenue streams. Managed annual budget of 12crores with optimising customer acquisition cost targets.Social and SEO: New User Acquisition with organic means. Optimising Content and Website to appear in top search results. Editors Training. Social Media Startegy to acquire new users.Performance Marketing: Lead Generation for FMCG, BFSI, Education and Real Estate Clients. Campaign sustenance. Tracking Repeat Clients. Handholds on GA, Google Ad words, PPC, Facebook Campaigns. Optimising cpc,CPAs.User Experience Management and Product Development: Creating Product Experience for Readers retention on site and converting them into revenue contributor user by getting app download, higher page consumption on website or subscribing service offered by organisation. Effective Widget Placement, Recommendation Engine, High site speed and quality content exposure. Real Time Recommendation based on Big Data Technology.Partnerships and Alliances: Content Strategic Partnership with Influencers for exclusive content on revenue share model and creating brand exposure. Influencer Marketing. Strategic Tie ups with browsers telecom operators, aggregators and handset manufacturers for both content sourcing and distribution.Online Marketing: Developing, initiating & executing online marketing plans; managing e-marketing operations with a liability for profitability; ensuring maximum brand visibility at various interfaces and enhancing brand recall. Show less

Revenue Assurance