Controller Sales Analytics
CurrentDesigned and implemented Sales Analytics and Sales Force Automation (SFA) in United Breweries with an aim to implement strategic goals of imbibing a data driven decision making culture across the organisation (starting with Sales analytics and moving on to marketing analytics)>> Sales Analytics has lead to identification of revenue/distribution/market share enhancement across the Indian States >> Sales Force Automation has impacted across more than 1000 Sales Force Personnel across 18 Indian States and across 60k+ outlets.