Planning & Executing ATL & BTL marketing activities. conceptualisation of BTL activations at HO level and getting the same executed across. Devising media strategies and media plans in synergy with the marketing strategy of the brands, Negotiating and finalizing deals with media, Pre and post evaluation of the campaign, Coordinating with the internal counterpart, the agency and broadcasters on a regular basis for various campaign, Implementation Planning – Involves briefing the agency on plan objectives and timelines, supervising scheduling of spots, monitoring implementation and examining post evaluation of the plan against agreed benchmarkAgency Management – Creative/Media/PR•