The Band of Brands is an initiative by IIM students. Wherein we aim to explore more about Brands and educate People about it.

Hired, trained and built a team of 45 marketing executives for the campaignEvaluated financial aspects of the campaign such as CPL & ROICoordinated, formulated & planned strategies with inside sales team of 40+ to generate sales revenue on the leads generatedAchieved Sales Conversion of 5.54% for the month of August’22 highest among the all the marketsGenerated revenue of ₹4.5 crore+ through 29k generated leads

BTL Campaign Marketing, Region LeadPrepared a strong portfolio of assets suitable for conduction of successful BTL campaignSuccessfully cracked deals for various local assets including Malls, Electronic and Retail stores. Planned & lead BTL marketing campaigns across North MP Generated revenue of ₹2 crore+ with a conversion rate of 3.6% & Demo booking rate of 45.06% in within 2 monthsDiscovery School Super League, Season - 4, Region LeadHeaded North MP region, successfully onboarded & conducted the events in 400+ Schools in Season-4Managed relationship with Dainik Bhaskar & Rajasthan PatrikaGenerated revenue of ₹1.5 crore+ with conversion rate of 1% on 25K leads