ARMOR is a French group with sites throughout the world, whose ICP division designs and manufactures inked films used in Thermal Transfer technology.This technology is for marking bar codes, logos, use-by dates or other batch information on labels or flexible packaging. Since its founding in 1922 in Nantes, ARMOR has been a pioneer in its principle area of business: printing inks. ARMOR was one of the first companies to manufacture carbon film, then to launch ribbon cassettes for typewriters and subsequently printers, and finally to introduce Thermal Transfer technology into Europe in the early 1980s. www.armor-tt.com

Business Development: Handling the 3-tier channel sales network, i.e. Company, Distributors/wholesaler and Dealer/Retailer network. Keeping a close check on the availability of stocks / outstanding figures and ensuring adherence to the defined norms of the company, monitoring and controlling of various reports of all field force. To develop and manage effectively sales distribution network to meet business objectives. Assessment & appointment of right dealers and distributors after thorough screening.  Handling key counters & multi brand outlets, activating low performing dealers strategically. Close view on competitor’s activities and prompt action by developing and implementing counter action.Marketing Activities: Responsible for managing digital media marketing. Liaison with Advertisement & PR Agency. Determine and manage the marketing budget, deliver marketing activity within agreed budget.  Preparing monthly sales promotional activity plan (review and control) to increase sales and market share with financial control. Managing marketing support to branches & channel partners. Monitor, review and report on all marketing activity and results. Planning & execution of ads in Magazines, Newspapers, Television, Radio etc. Close view on competitor’s activities and prompt action by developing and implementing counter action. Developing and implementing the marketing plans with focus on planning for advertisements, hoardings, shop front and promotional activities. Ensuring effective merchandising and proper utilization of POP material / display to enhance product visibility & drive volumes. Organizing events like Product Launch, Dealer Meet, Road Show, Service Camp, etc.

Manufacturing Paper