With over 7 years of professional experience, including more than 5 years specializing in media buying and planning, I have cultivated a deep understanding of the media landscape and a knack for driving impactful advertising strategies. My career began with a focus on consumer behavior, quickly evolving into a passion for leveraging media to create meaningful connections between brands and their audiences.During my tenure at EssenceMediacom, I played a crucial role in several high-impact campaigns, consistently exceeding client expectations through innovative media solutions and data-driven insights. At Wavemaker Canada, I further honed my expertise, leading teams and managing substantial budgets while optimizing performance across various platforms.Some of my notable achievements include:- Successfully managed multiple high-value client portfolios of over $15 million, consistently achieving and often surpassing our KPIs.- Spearheading a cross-channel campaign that boosted client sales by 30% within six months.- Leading a team in developing a strategy that delivered maximum ROI and campaign effectiveness.- Client Portfolio - L'oreal, Audible, Doordash, Dell, Indeed, Shell.Looking forward, my ambition is to continue advancing in the media advertising industry, focusing on emerging technologies and trends that offer innovative solutions for brands. I am passionate about staying at the forefront of digital transformation and aspire to lead initiatives that drive brand growth and deliver exceptional value to clients.I am eager to connect with like-minded professionals and explore opportunities where my expertise can contribute to achieving remarkable success in the ever-evolving landscape of media advertising.