Analyzing past sales and current trend patterns to buy effectively and increase year on year sales, margins and profitSteering merchandising efforts in harmony with business objective for procurement and execution of ordersMaintaining relation with Raw material suppliers, vendors and all the intra related departments for profitable product merchandiseEnsuring follow up's on orders from the timely deliveries of stocksCBD's submission for different kind of products sourced to maintain quality and cost standardizationWorking out with cost effective packaging proceduresEnsuring optimum category inventory level are maintained in Web store and in our value format stores and no instances of category stock outsImmediate replenishment on sold product and keeping an eye on best/worst sellerAccurately phases sales, stock, margin, markdown, intake plans and projections for the brand, considering historical performance, future trends, prevailing market trends, new brand launch and new store openings.

Reliance Retail Ltd. is a subsidiary company of Reliance Industries which has annual turnover exceeding US $ 80 Bn. RRL it is the largest retailer in India in terms of revenue exceeding over US $3Bn. Its retail outlets offer foods, groceries, apparel and footwear, lifestyle and home improvement products, electronic goods, and farm implements and inputs. It has a total of 2200 + stores in India with an area of approx. 12 + million square feet across 200 + cities.1. Own complete P&L responsibility for women’s and kid’s private label brands.2. Driving the analytics tools to base the decision-making, driving the brand approach for value range for distribution and for our value format stores.3. Seasonal pricing set up.4. Planning Season wise buying to augment sales during the peak periods and controlling stock levels based on forecasts for the season.5. Merchandise planning, ordering stocks, Replenishment planning & Re-order planning thereby negotiating cost prices, managing the distribution of stock, agreeing timescales and delivery dates.6. Analyzing past sales and current trend patterns to buy effectively and increase year on year sales, margins and profit.7. Ensuring optimum category inventory level are maintained.8. Guiding design team to ensure that brand aesthetic is achieved.9. Developing product from prototype stage into production and to continue to monitor product into web store as well as in our value stores.

Key Responsibilities:• Responsible for managing overall Marketplace P&L for footwear and creating new business opportunities. Manage an organization of 8 people, spanning across business development, operations, procurement, marketing and international business.• Responsible to increase marketplace footwear revenue share in company.• Planning the merchandise mix and formulating right plan for the entire season on the seasonal line analysis.• New Vendor development and vendor relationship management – Negotiations and procurement of best quality products at best price.• Participation in various pre-season launch’s, trade shows and vendor meetings.• Sales analysis, customer demographic analysis, buying behaviour, trends and inventory performance for selection of options and range planning.• Inventory planning management- maintaining the inventory level of A & B grade sku’s. • Coordinating with marketing team to maximize brands on site visibility like SIS planning, Social media campaigns planning along with off the site planning : juice magazine placements/blogs, • Guiding product team for best on site allocation and presentation of merchandise for best user experience. Notable Achievements:• Increased marketplace footwear revenue share in company from 20% to 35% in only 2 quarters by streamlining product catalogue, focused product selection and curation, and innovative marketing campaigns, while ensuring the business unit continues to be the most profitable within the company.• Footwear is the biggest contributor to festive season sales, driving 45% of all transactions.• Introduced partner initiatives like vendor helpline and funding assistance.• Got best manager award in very first quarter in Jabong.

Hired as a Business Development-Manager and promoted as Category ManagerProduct Line: Footwear, Travel & Luggage and Sports & FitnessKey Responsibilities:Developing product ranges for Footwear, Travel & Luggage and Sport & Fitness category.Liaising with and acquiring new brands, suppliers & distributors.Meeting with brands and managing the ordering, negotiating for margins and distribution of stock.Responsible for controlling the procurement and sourcing process, capacity planning, matching demand and supply, costing, OTB and quality of the product category.Planning product ranges and preparing sales and stock plans in conjunction with brands.To develop strong vendor base and relationships so as to leverage cost, time and minimums advantage.Forecasting optimum sales amongst categories.Market research and introduction of new innovative products.Handling sales statistics produce sales projections and present spreadsheet and graphs. Analysing every aspect of best-sellers and ensuring that best-sellers reach their full potential and also monitoring slow sellers.Coordinating with operational/Marketing teams to ensure best promotion, VM and Marketing. Notable Achievements:Signed 79 brands in last 10 months. (International and Domestic)Enhanced the present brand catalogue with 15000+ new SKU’s in given categories.There is over all 27-31% growth over all in all the 3 categories from Q2-Q3(Footwear, Travel & Luggage and Sports & Fitness)

Key Responsibilities:Responsible for co-ordination with French customers like Eram, Vetir, Andre, Bata, Celio, VGM, Auchan, EMC, Provera & Russian customer like kari & Spanish customer Sfera & Woolworths, Truworth from South AfricaPlanning & Understanding the technical requirement of buyers & fulfilling them with help of designers Production follow-up & sample follow-upsDocumentation, communication with buyer & arranging meeting with internal departments for production & development purposePreparing cost sheet & order sheet, follow-ups for raw materialsProper correspondence with the buyer & reply to all his queries and keeping them update about production status etcRegular monitoring of production activities & quality of product for smooth processing of goods within given timeCorrespondence with overseas customers