Deepak Tripathi Email & Phone Number

Delhi, India

Delhi, India

• Revived the Sales Strategy at Unit Level which contributed 45% to Revenue Growth through the account Optimization of 4k Retailers.• Analyzed sales funnel data to identify Bottlenecks, implementing solutions that shortened The Sales Cycle by 25%• Customized Retailer-Specific Sales Tactics, resulting in a 35% Upsurge in repeat business.• Initiated and managed Cross-Selling strategies across retailers, contributing to a 20% Increase in customer lifetime value.• Developed and maintained Key Client Relationships, resulting in a 20% Increase in retail retention and a 15% Increase in Upselling Opportunities.• Spearheaded the development of an In-House Sales Training Program, enhancing team's pitch techniques and boosting Selling Rates by 18%• Developed Weekly / Monthly Incentive Programs that boosted team productivity by over 100%, recognizing and rewarding high achievers.• Responsible for the Quarter/Annual Budget and Financial Performance across units and ownership of the P&L & EBITDA of the Zone.• Accomplishes Regional Sales objectives by Recruiting, Selecting, Orienting, Training, Assigning, Scheduling, Coaching, Counseling.• Accountable for delivery of City-wise turnover, Gross margin and Market Share Increase (category wise)• Billed a team of 100+ employees.• New Business Development for Private Label with Two Brands and 180 SKU.• Developed a New Distribution Setup and Expansion of 4 New cities in 8 months’ time.

Lucknow, Uttar Pradesh, India

• Handle the team for regional Primary and Secondary sales through Modern Trade outlets. • Developed and maintained strong relationships with Local key accounts to drive business growth.• Identifying and Onboarding Potential FMCG / Modern Trade Outlets.• Product launches: Positioning new product line/brand/SKU in the markets by direct interaction with key retailers and through Sales Officer/ Executive.• Training and engagement of the promoters.• Horizontal & Vertical Expansion targets Sales Team Leader wise & track Expansion plans and take corrective action on the same.• Planed Discount and Direct Market Expenses spend as per allocated budget and monitor actual spends.• In routine ensure monitoring Distributor ROI, SKU wise margins, DMS (Distribution Management System), Scheme spend distributor to market outlets.

New Delhi, Delhi, India

• Coordinated and achieved sales objectives for assigned Territory routes by Brand and Pack Daily for Secondary, Primary volumes (Physical Cases & unit Cases), Gross revenue (GR) & Net revenue (NR).• Responsible for Controlling Dominant Shelf Space in the Key Accounts.• Defined Vertically & Horizontally Expansion Route Plans of the Market Growth Representatives, Account Developers to optimize coverage cost effectively and ensure adequate productivity.• Drove Opening New Outlets conversion of High Value/ High Visibility Outlets to Depth Outlets (Happy Deal, Vision 2020, Teen & College Outlets, Outlets in Emerging Channels) and ensure execution as per Company norms.• Executed Channel Programmers, Promotional activities, On Job Training & Track PJP for the given set of outlets. Prepare MGR wise action plans for improving RED (Right Execution) parameters, HE etc.• Propose Discount spend for given set of outlets to drive business. Closely monitor customer outstanding and claims and ensure compliance to credit and other policiesDistribution Management • In routine ensure monitoring Distributor ROI, SKU wise margins, DMS (Distribution Management System), scheme spend distributor to market outlets.

New Delhi, Delhi, India

Volume Responsibility• Up selling follow ups with the customers.• Pro-actively manage the sales product requests from their regions, ensure that all new products are updated on the databases and shared with the customers.Key Account Acquisition• Identify new key account opportunities, negotiate terms of trade with them, get involvement of leadership, if required to acquire new key account customers.Key Account Relationship Management• Work with key account to understand their needs and develop mutually beneficial business models, initiatives and promotions.• Assisting ASM for revenue collection from channel partners as per plan.• Continuously acquire and update knowledge / understanding of competition players and practices.Business Analysis• Manage new product wins and create new wins.• Achieving the Targeted Sales Plan as per market and channel partners, as communicated by ASM.• Evaluate opportunities to maximize business growth in the market assigned.

New Delhi, Delhi, India

•Identifies and generates leads through networking, cold-calling and marketing, converting into key accounts.• Daily Secondary Sales generation and reporting• Achievement of Category-Wise targets• Primary Order generation• Maintenance of proper hygiene in the market• Supervising the working of distributors and PSR• Execution of marketing activities and monthly reporting and review• Ensuring a proper inventory management, distribution re-distribution