Deepak Tripathi Email & Phone Number

Delhi, India

Delhi, India

• Revived the Sales Strategy at Unit Level which contributed 45% to Revenue Growth through the account Optimization of 4k Retailers.
• Analyzed sales funnel data to identify Bottlenecks, implementing solutions that shortened The Sales Cycle by 25%
• Customized Retailer-Specific Sales Tactics, resulting in a 35% Upsurge in repeat business.
• Initiated and managed Cross-Selling strategies across retailers, contributing to a 20% Increase in customer lifetime value.
• Developed and maintained Key Client Relationships, resulting in a 20% Increase in retail retention and a 15% Increase in Upselling Opportunities.
• Spearheaded the development of an In-House Sales Training Program, enhancing team's pitch techniques and boosting Selling Rates by 18%

Lucknow, Uttar Pradesh, India

• Handle the team for regional Primary and Secondary sales through Modern Trade outlets.
• Developed and maintained strong relationships with Local key accounts to drive business growth.
• Identifying and Onboarding Potential FMCG / Modern Trade Outlets.
• Product launches: Positioning new product line/brand/SKU in the markets by direct interaction with key retailers and through Sales Officer/ Executive.
• Training and engagement of the promoters.
• Horizontal & Vertical Expansion targets Sales Team Leader wise & track Expansion plans and take corrective action on the same.

New Delhi, Delhi, India

• Coordinated and achieved sales objectives for assigned Territory routes by Brand and Pack Daily for Secondary, Primary volumes (Physical Cases & unit Cases), Gross revenue (GR) & Net revenue (NR).
• Responsible for Controlling Dominant Shelf Space in the Key Accounts.
• Defined Vertically & Horizontally Expansion Route Plans of the Market Growth Representatives, Account Developers to optimize coverage cost effectively and ensure adequate productivity.
• Drove Opening New Outlets conversion of High Value/ High Visibility Outlets to Depth Outlets (Happy Deal, Vision 2020, Teen & College Outlets, Outlets in Emerging Channels) and ensure execution as per Company norms.
• Executed Channel Programmers, Promotional activities, On Job Training & Track PJP for the given set of outlets. Prepare MGR wise action plans for improving RED (Right Execution) parameters, HE etc.
• Propose Discount spend for given set of outlets to drive business. Closely monitor customer outstanding and claims and ensure compliance to credit and other policiesDistribution Management

New Delhi, Delhi, India

• Volume Responsibility
• Up selling follow ups with the customers.
• Pro-actively manage the sales product requests from their regions, ensure that all new products are updated on the databases and shared with the customers.Key Account Acquisition
• Identify new key account opportunities, negotiate terms of trade with them, get involvement of leadership, if required to acquire new key account customers.Key Account Relationship Management
• Work with key account to understand their needs and develop mutually beneficial business models, initiatives and promotions.
• Assisting ASM for revenue collection from channel partners as per plan.

New Delhi, Delhi, India

• Identifies and generates leads through networking, cold-calling and marketing, converting into key accounts.
• Daily Secondary Sales generation and reporting
• Achievement of Category-Wise targets
• Primary Order generation
• Maintenance of proper hygiene in the market
• Supervising the working of distributors and PSR