Deep Ashar Email & Phone Number

Dubai, United Arab Emirates

Auro Essentials is dedicated to transforming everyday personal care routines with innovative, high-quality products designed to enhance consistency and well-being. Focused on practical solutions for skin and hair health, Auro Essentials combines effective ingredients with thoughtful design to help individuals maintain their self-care goals effortlessly.

Dubai, United Arab Emirates

• Responsibilities
• Optimized profitability and revenue for the eyeglasses and prescription contact lenses categoriesby developing and executing strategic inventory management plans, including P&L management,efficient stock allocation.
• Developed and executed effective promotional strategies based on customer behavior and markettrends to drive sales
• Created pricing models and strategies to understand and optimize revenue and profitability levers
• Managed open-to-buy and assortment planning to ensure that the product mix met customerneeds and preferencesAchievements
• Spearheaded the launch of a new eyeglasses lens brand, resulting in a 30% growth in theeyeglasses category business in Q4 2022. This included developing and implementing standardoperating procedures, reporting systems.

Dubai, United Arab Emirates

• Responsibilities
• Plan demand and supply for Electronics, Souvenir, Travel, and Fashion categories
• Manage the Open-To-Buy process to ensure optimal availability of stock at the supplier/brandlevel
• Build relationships, processes, and SOPs with suppliers to improve fulfillment rates and lead time
• Work with the logistics team to manage supply efficiency (supplier KPIs, customs clearance,logistics planning)
• Foresee macro-economic factors that will impact the supply chain and develop contingency plansAchievements

San Francisco Bay Area

• Achievements
• Optimized demand during the holiday season to beat revenue target and move liable inventory across all channels
• Reported revenue growth and increased margin across my categories
• Increased dropship contribution to leverage risk and increase demandResponsibilities
• Managed pre-season and in-season planning for SKU-intensive home furnishing departments
• Planning and forecasting the investment strategy and Open-To-Buy (JustEnough, MicroStrategy and PLM)

San Francisco, California

San Jose

• Achievements
• Demand forecasting and elasticity research for a company-wide stock liquidation program due to an the acquisition was able to liquidate the stock 15% under budget
• Created complex reporting tools and business processes while merging with another brandResponsibilities
• Perform competitive pricing analysis to guide the pricing strategy
• Worked with external consultants to create reporting dashboards to smoothen the financial reporting process (Tableau)

San Francisco Bay Area

• Achievements
• Streamlined accounting processes to increase efficiency
• Developed accounts payable controlsResponsibilities
• Worked with grocery, deli/bakery, produce/meat, and liquor categories
• Collaborated with external auditors to ensure current and previous years’ compliance
• Accounts payable

United Arab Emirates

• Worked with the Transactional Advisory Services team on various business plans
• Built company profiles for the consumer product sector in the Middle East & North Africa region
• Built industry and market overviews for Qatar and Saudi Arabia
• Financial modelling to forecast the financial health of the partners

Master Of Business Administration - Mba, Finance, General

Bachelor'S Degree, Finance

Activities and Societies: Treasurer (2011-2012) : Organization for the Alliance of Students from the Indian Subcontinent Secretary.