Auro Essentials is dedicated to transforming everyday personal care routines with innovative, high-quality products designed to enhance consistency and well-being. Focused on practical solutions for skin and hair health, Auro Essentials combines effective ingredients with thoughtful design to help individuals maintain their self-care goals effortlessly.

Responsibilities• Optimized profitability and revenue for the eyeglasses and prescription contact lenses categoriesby developing and executing strategic inventory management plans, including P&L management,efficient stock allocation, and timely replenishment• Developed and executed effective promotional strategies based on customer behavior and markettrends to drive sales• Created pricing models and strategies to understand and optimize revenue and profitability levers• Managed open-to-buy and assortment planning to ensure that the product mix met customerneeds and preferencesAchievements• Spearheaded the launch of a new eyeglasses lens brand, resulting in a 30% growth in theeyeglasses category business in Q4 2022. This included developing and implementing standardoperating procedures, reporting systems, and an incentive program• Delivered a successful contact pricing strategy resulting in improved KPIs such as new customeracquisition, increased revenue, and margin

Responsibilities• Plan demand and supply for Electronics, Souvenir, Travel, and Fashion categories• Manage the Open-To-Buy process to ensure optimal availability of stock at the supplier/brandlevel• Build relationships, processes, and SOPs with suppliers to improve fulfillment rates and lead time• Work with the logistics team to manage supply efficiency (supplier KPIs, customs clearance,logistics planning)• Foresee macro-economic factors that will impact the supply chain and develop contingency plansAchievements• Delivered 2021 budget on a 27% smaller inventory holding• Improved service levels from key suppliers to ensure peak season On-Shelf Availability of TopSKUs

Achievements• Optimized demand during the holiday season to beat revenue target and move liable inventory across all channels• Reported revenue growth and increased margin across my categories• Increased dropship contribution to leverage risk and increase demandResponsibilities• Managed pre-season and in-season planning for SKU-intensive home furnishing departments• Planning and forecasting the investment strategy and Open-To-Buy (JustEnough, MicroStrategy and PLM)• Collaborate with a global supply chain unit• Served as a subject matter expert for the promotional pricing processes

Achievements• Demand forecasting and elasticity research for a company-wide stock liquidation program due to an the acquisition was able to liquidate the stock 15% under budget• Created complex reporting tools and business processes while merging with another brandResponsibilities• Perform competitive pricing analysis to guide the pricing strategy• Worked with external consultants to create reporting dashboards to smoothen the financial reporting process (Tableau)

Achievements• Streamlined accounting processes to increase efficiency• Developed accounts payable controlsResponsibilities• Worked with grocery, deli/bakery, produce/meat, and liquor categories• Collaborated with external auditors to ensure current and previous years’ compliance• Accounts payable• Inventory reconciliation• Standardization of financial statements

• Worked with the Transactional Advisory Services team on various business plans• Built company profiles for the consumer product sector in the Middle East & North Africa region• Built industry and market overviews for Qatar and Saudi Arabia• Financial modelling to forecast the financial health of the partners