Deepa Totad - Manjunath Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Leading the creation of holistic search and e-commerce marketing strategies for a CPG client, overseeing team management, performance feedback, and professional growth while serving as a valued resource, fostering trusted client relationships, and upholding best practices through collaboration with industry partners.Skills : Search Strategy Development, Ecommerce Strategy Development, Team Leadership, Performance Analysis, Mentoring & Counselling, Communication Management, Stakeholder Communication, Project Management, Paid Media platform expertise such as Google Ads, Amazon, Instacart, Criteo, LCL, Shoppers Drug Mart, and other Omni channels.

Toronto, Ontario, Canada

Responsible for client communication, strategy development and overseeing execution of digital plans for our clients across paid search while operating as an internal resource for search subject-matter expertise.Skills : Paid Media platform expertise such as Google Ads, Amazon, Instacart, Criteo, LCL, Shoppers Drug Mart, and other Omni channels, Client Communication, Cross Team Collaboration, Partnership, Vendor Communication Management, Team Management, Data Analysis, Presentations, Collaborative as well as Independent. arketing Communications · Digital Media · Advertising · Marketing Strategy · Online Advertising · Marketing · Competitive Analysis · Digital Marketing · Team Management

Toronto, Canada Area

Provided strategic advice to Google partner agencies in identifying the right advertising solutions for their clients including account optimizations for search, display, YouTube, mobile and shopping ad platforms. Consulting on paid search, display, video tactics including search excellence, keyword development, bidding strategies, conversion tracking & budget allocation based on client needs assessment. Collaborate with agency partners of lead generation for their clients as per Google's best practices. As a product trainer, getting trained by Google's internal product team, providing coaching and training sessions to sales teams on product updates, account optimization, best practices, internal tools, ad strategies and other guidance for their day to day consultation to the digital agencies.

Madison, Wisconsin Area

Collaborated with internal and external teams to implement marketing automation campaigns using Hubspot for lead generation and nurturing campaigns. Initiated building the content marketing strategy based on existing research and industry best practices. Worked with multiple in-house departments / other product partner companies to curate existing content and reuse for content library database, saving 10% of the overall campaign budget. Collaborated with the social teams on the management of platforms to increase followers by strategizing on relevant content.

Bloomington/Normal, Illinois Area

Led account management, needs analysis, strategy development, targeting, campaign implementation & recommended digital solutions for local business owners including print ads, online display ads, video, & social media ad. Launched a detailed need based analysis to identify local business that could benefit by using the print / online media to reach their audience. Worked with cross functional teams for campaign planning, monitoring, tracking & implementation of the best practices for maximizing investments.

Bloomington/Normal, Illinois Area

Conceived planned and launched major social media channel platform based on a detailed research study using social media listening tools and goggle analytics for the College of Education, also featured in monthly newsletter for the college. Planned various local activities for student enrollment.

Bangalore

Planned, implemented, and managed a yearly consumer marketing budget across various marketing programs and activities cross functional teams and stakeholders. Restructured the strategy and road-map for social media calendar to reach an ambitious target of 0.3 million fans within 15 months that led to the win of social media strategy award by Essilor International. This category had entries from North America, Latin America, Europe, Asia, Middle East and Africa. Partnered with agencies and cross functional teams for annual plans, business reviews & performance reviews to present in the national conferences.

Bengaluru Area, India

Lead and instituted a launch strategy for an eCommerce brand across multiple media. Used a combination of impactful events/properties/tent poles on mass media along with small burst activities on other media to create a surround effect that increased the brand's share of voice in the market by 30%. Developed integrated media campaign plans & evaluations based on the brand objectives for a diverse portfolio of brands across television, print, radio outdoor & digital media. Collaborated with cross functional teams to work on unique brand solution for a lifestyle brand that helped the category to grow by 300% . The radio campaign used to launch the product into the market was shortlisted at Cannes Awards.

Master'S Degree, Communication Studies, 3.8

Master'S Degree, Mba

Bachelor'S Degree, Marketing