Digital Marketing Executive
Surat, Gujarat, India
• Contributed to the development and execution of a comprehensive content calendar, ensuring timely and strategic posting of marketing content across multiple platforms to maximize audience reach, engagement, and brand visibility.• Created and managed client WordPress (CMS) websites, ensuring that content was aligned with each client’s business theme, optimized for SEO, and regularly updated to reflect current marketing strategies.• Collaborated closely with graphic designers to produce engaging and visually appealing marketing content tailored to the preferences of each platform's audience, effectively showcasing client offerings and driving user interaction.• Worked in tandem with the marketing team to design and implement targeted social media ad campaigns on Facebook, Instagram, LinkedIn, and Twitter, ensuring alignment with overall marketing goals and maximizing ROI.• Played a key role in promoting client products and services across diverse social media platforms, utilizing a data-driven approach to enhance campaign performance and optimize content delivery.• Monitored social media metrics and user interactions to refine content strategies and ads, resulting in increased engagement and improved brand recognition for clients.