Risk and Profitability based Initial Line Assignment•Helped the client move away from grid-based line assignment to account level line assignment by maximizing profits at an account level•Created a profit estimation framework that was used for line optimization, this was done by creating a profit curve at different line points•Led a team of two consultants to build first- generation linear and logistic regression models for revolving balance and loss respectively•Compared performance of toy models for multiple segments to arrive at the correct segmentation for the final revenue and loss modelsRisk and Profitability based Credit Line Increase

Application Fraud Mitigation: First party and Third party application fraud•Identified segments in the application database having high fraud rates with low impact rates or high impact rates with low fraud rates•Created a definition to separate First party frauds from credit charge offs using K-means clustering and CHAID analysis•Created a proxy definition to identify First party frauds using a shorter performance window by looking at roll over rates in DQ buckets•Leveraged customer PII data to understand applicant fraud behavior and created multiple strategies •Analysed the historical email patterns to identify segments with high fraud rates•Leveraged digital attributes like IPs, device info, Geolocation from iOvation platform to create strategies•Control chart Automation: Created an automated code to track portfolio metrics net/gross strategy hit rates, block rates, fraud savings

Attrition Analytics:•Helped the client understand patient switching behavior across drugs and across physician specialties by doing a patient journey analysis•Built Double Jeopardy Curves for all the drugs in the market to understand how the depth and breadth evolved in a specific time frameMarketing Analytics:•Built an influence network of MDs using the page rank algorithm and identified additional targets having a potential of $10MM•Led the Key driver analysis by building decision trees using CART methodology, it helped the brand team run a patient specific campaign •Helped the client measure the impact of promotional programs such as speaker, Lunch and learn on sales by doing a test control analysis

Market Research and Account Planning Responsible for handling 15 accounts in Chennai, Madurai and Coimbatore. Evaluated market trends, gathered competitive information and identified trends that effected current and future growth of these accounts. Successfully built connects with CIOs, Executives, Managers in 8 accounts and built traction with 12 OEMs Created sales strategy via account plans for breaking and expansion into accounts based on gathered intelligence Independently front ended sales meetings and ensured Service level Agreements were met at client site Attended industry functions and conferences; provided feedback on latest trends in IT industryCollection Reduced company’s liabilities by 70% in these accounts from existing business in 3 months. Sorted out problem with clients with regards to incorrect billing, excess billing or service issues.Team Coordination Was the single Point of contact for the entire strategic business team (All India) for customer satisfaction survey in strategic accounts which was done by marketing team. Selected to be a part of 5 member CRM champions team (All India) at HCLI for improving the sales tool called STEP. Coordinated with finance team, marketing team, products team, services team, delivery team, Central bidding team, for getting the proposal ready for timely submission to customer.

1. Developed an ETABS model of a building and did the analysis for columns, beams and footing byusing output from software and creating formulated excel sheets2. Identified failures in 4 columns and 1 footings