Worked with the Growth Marekting team to execute successful marketing campaigns across WhatsApp, email, and SMS channels to drive user engagement and increase app downloads.Optimized campaign performance through A/B testing and data analysis, resulting in improved conversion rates and ROI.Collaborated with cross-functional teams to ensure seamless execution of marketing initiatives and alignment with overall business objectives.Contributed to the development of new marketing strategies and tactics to expand the app's user base and market reach.Worked on marketing tools such as Clevartap, Infobip, VILpower in order to execute the marketing campaigns and retain the users on the app and the website.

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Worked with the Accounts Receivable department in the US healthcare market. Was responsible for contractual adjustments to ensure accurate claims submissions and minimize losses for our clients. Developed an Analytical mindset with a focus on process improvement and data interpretation.