Senior Category Manager
Current• Driving GMV growth in Spices category by managing supplier relationship, utilizing merchandising assets and price benmarking• Onboarding top brands and assortment optimization
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Deepika Mehra is listed as Senior Category Manager at Reliance Retail, a with 67952 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Deepika Mehra.
Deepika Mehra previously worked as Category Manager at More Retail Private Limited and Manager Strategic Procurement & Business Planning at Noveltech Feeds Pvt Ltd. Deepika Mehra holds Pgdm(Abm), Agribusiness Management from Manage( National Institute Of Agricultural Extension Management).
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Seasoned agribusiness professional with a decade of experience across e-commerce, category management, procurement operations & agri supply chain domain. My diverse experience across retail, manufacturing, and service industries has equipped me with ability to navigate complex challenges and implement impactful initiatives. In my current role as Sr. Category Manager for Spices at JioMart - Reliance Retail, I've played a pivotal role in scaling the marketplace model, onboarding regional and top D2C brands and implement strategic initiatives that complement the category growth and conversion rates. Thriving in fast-paced environments, I bring strategic thinking with excellent interpersonal and people management skills to the table. I am passionate about leveraging my knowledge to drive growth, optimize business processes and create value for customers and stakeholders
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A career timeline built from the work history available for this profile.
Navi Mumbai, Maharashtra, India
• Driving GMV growth in Spices category by managing supplier relationship, utilizing merchandising assets and price benmarking• Onboarding top brands and assortment optimization
Mumbai, Maharashtra, India
• Driving monthly turnover ~ Rs. 12 Cr by managing stock levels across 750+ stores for Spices category.• Negotiate ToTs with new vendors and improve margins with existing sellers• Optimize assortment by listing of regional SKUs and delisting of slow moving/ tail end SKUs• Price benchmarking of private label SKUs in line with competition along with maintaining margins• Planning MOQs wrt sales events, monthly promotions & visibility across stores
Mumbai, Maharashtra, India
• Strategic procurement of Maize and SoyaDOC for various plants of the company• Daily tracking of RM prices and inventory to optimize costs and work with formulation teams on alternate RM strategy• Negotiate price and delivery terms with various suppliers alongwith ensuring defined quality specifications• Monitoring market trends for prompt correction of FG prices across geographies and explore areas of new product development• Driving business planning and process improvement by closing working with top management
Mumbai, Maharashtra, India
• Process design for user registration on agribazaar.com and develop auctions T&Cs for effecting supplies to Government Institutions and Corporates• Inventory mapping and P&L analysis of various auctions conducted on the platform• Upgrade platform features in coordination with technical teams to improve CX• Train internal teams on various types of auction process viz. Forward & Reverse and develop marketing content for the platform
Mumbai, Maharashtra, India
• Strategic tie up with various Public and Private Sector Banks for Commodity pledge financing and Working capital finance. • Facilitated >500 cr warehouse receipt finance extension to SMEs, Farmers & Corporates and managed >3000+ cr AUM on behalf of Banks.• Driven business volumes and margins by coordinating with Banks/Clients senior management• Managed WDRA accreditation of 30+ warerhouses• Assisted development of robust warehousing processes to mitigate risks and improve TATs
Mumbai Area, India
Analyse and develop Cattle and Broiler financing models for Small and Marginal Farmerswherein the following objectives are covered:• Study M.V. Nair Committee recommendations on Agri and Allied activities for SFMF• Study existing/established Cattle and Broiler financing models for SFMF and assessment of market potential • Region wise analysis to identify top regions in terms of market sizing, available infrastructure etc.• Major banks and other FI’s into Cattle and Broiler financing• Exploring robust models/ approach for extending/facilitating reach to SFMF• Identify risks involved and identify strategies for the same
Other employees you can reach at relianceretail.com. View company contacts for 67952 employees →
Krishnanunni B.S
Colleague at Reliance RetailThiruvananthapuram, Kerala, India
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Anurag Shukla
Colleague at Reliance RetailJabalpur, Madhya Pradesh, India
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Guna Moorthy
Colleague at Reliance RetailChennai, Tamil Nadu, India
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Ashwani Agarwal
Colleague at Reliance RetailDelhi, India
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Selvam V Selvam V
Colleague at Reliance RetailMadurai, Tamil Nadu, India
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Veeresh Badiger
Colleague at Reliance RetailKarnataka, India
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Sanjay Jadhav
Colleague at Reliance RetailIndia
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Nayan Gharat
Colleague at Reliance RetailMumbai, Maharashtra, India
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Riya Riya
Colleague at Reliance RetailDelhi, India
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Sunaina Sunu
Colleague at Reliance RetailTrivandrum, Kerala, India
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Quick answers generated from the profile data available on this page.
Deepika Mehra works for Reliance Retail.
Deepika Mehra is listed as Senior Category Manager at Reliance Retail.
Deepika Mehra is based in Mumbai, Maharashtra, India while working with Reliance Retail.
Deepika Mehra has worked for Reliance Retail, More Retail Private Limited, Noveltech Feeds Pvt Ltd, Agribazaar, and Star Agriwarehousing & Collateral Management Ltd.
Deepika Mehra's colleagues at Reliance Retail include Krishnanunni B.S, Anurag Shukla, Guna Moorthy, Ashwani Agarwal, and Selvam V Selvam V.
You can use AeroLeads to view verified contact signals for Deepika Mehra at Reliance Retail, including work email, phone, and LinkedIn data when available.
Deepika Mehra holds Pgdm(Abm), Agribusiness Management from Manage( National Institute Of Agricultural Extension Management).
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