As the Assistant General Manager at Paytm Ads, I was brought on board to scale business operations and drive revenue growth across the Automotive (Legacy, Ancillary & EV OEMs), Fashion, and Retail (D2C, LFR, etc.) sectors by advising advertisers on best practices in branding and performance solutions.- Strategic Leadership: Developed and implemented comprehensive business strategies, achieving a 3X revenue growth in FY’23.- Performance Optimization: Delivered a 5X ROAS in the Fashion and Retail category through tailored, data-driven solutions.- Innovation: Conceptualized and monetized innovative rich media impact solutions for the Automotive category, unlocking new revenue opportunities.- Product Development: Established a strong presence for Paytm’s data-driven DSP-Video solutions, alongside other branding and performance products.- Client Relationships: Fostered productive relationships with clients and agency partners, resulting in recurring business.- Process Enhancement: Enhanced the sales process (including pitch, decks, and reports) and improved the reporting structure to ensure an outstanding client service experience.- Leading the business partnerships and solving problems of our key clients (Pan India) across categories namely, Lenskart, Clovia, Eyemyeye, H&M, M&S, FabIndia, Castrol, Maruti Suzuki, Tata Motors, Apollo Tyre, Bajaj, Nissan, Mahindra, etc.

As the Regional Head of Enterprise Solutions, I was recruited to spearhead national revenue growth for Bikewale and establish its dominance among online two-wheeler platforms by creating tailored solutions based on OEM needs and requirements.- Revenue Growth: Achieved a 40% year-on-year growth during the COVID-19 years (FY’21 & FY’22) through increased market penetration and customized business strategies.- Content Strategy: Co-created a 52-week-long content strategy (custom IP) with India’s 3rd largest two-wheeler OEM, resulting in the largest content revenue deal to date.- Strategic Partnerships: Secured annual strategic partnerships with five OEMs, delivering recurring business.- Team Leadership: Hired, coached, and led a remote sales team of four members across different regions during the pandemic, driving continuous business growth.- Solution Development: Developed a diverse range of objective-driven solutions for branding and performance, including innovations in display, native, lead-gen, cost per sale, programmatic, and video advertising.

In my role as Senior Regional Manager at GirnarSoft, I led key accounts across the North Region, focusing on Four-Wheeler, Two-Wheeler, and Auto Ancillary categories for all GirnarSoft portals.- Account Leadership: Managed key accounts for the North Region, driving growth across Four-Wheeler, Two-Wheeler, and Auto Ancillary categories.- Revenue Generation: Successfully secured the largest content revenue deals with two major Auto Ancillary OEMs by creating unique intellectual properties (IPs).- Customized Solutions: Developed and monetized tailored solution sets for Display, Content, Native, Contextual, and Programmatic advertising.- Client Collaboration: Worked closely with clients to develop targeted digital solutions, delivering value and achieving key objectives.- Awarded the “SPOTLIGHT “Award in FY- 19-20 by GirnarSoft for exceptional performance in client servicing and engagement - Awarded the “Mr. INDIA- INNOVATOR” Award in FY 2018-19 by GirnarSoft for consistency in innovating and developing new solutions

- Handled the Digital Ad Sales in the north region for Gaadi.com- Partnered closely with clients and developed digital solutions that were targeted toward delivering value by achieving key objectives- Collaborated, strategized, and pitched new ideas to OEMs and Non-OEMs along with agencies- Analyzing and reporting the deliverables of various campaigns to measure effectiveness, resulting in high customer retention

- Digital Ad Sales Pioneer: Spearheaded and accelerated the digital ad sales business from the ground up in the North region.- Key Partnership: Partnered with Hero MotoCorp for a groundbreaking long-term cross-platform content deal in digital and print, marking a significant milestone in the two-wheeler category.- Innovative Content Solutions: Ideated, created, and monetized various tailored content solutions and projects for Auto OEMs and Lifestyle clients, including special booklets, calendars, feature stories, drives, and more.

Advertising Sales Management for Print (AUTOCAR India, WHATCAR? India) , Digital(Autocarindia.com) & Event (Autocar Performance Show)- Handling Media Sales for the North region- Involved in development of specialized and customized solutions for key business associates- Multifold increase in investment levels and profitability with existing clients - Focusing on new revenue streams such as content alliance, Custom Publishing, among others

- Devising & implementing pre-& post-marketing activities for the successful launch of DreamCarz Magazine and the second lifestyle title, Car & Style Magazine- Spearheading the Ad sales for the New Car & Used Car division- Partnered with JK Tyre & Maruti Suzuki True Value for Annual Deals- Travelled across the north region for business development in the New & Pre-Owned Car category- Point person interface for marketing activities for both the titles- Key contributor in the editorial, designing, printing & distribution of the magazine