Deeplaxmi Adke Email & Phone Number

Beverly Hills, California, Us

Washington, Dc, Us

New York, Ny, Us

New York, Ny, Us

Washington, Dc, Us

Washington, Dc, Us

Washington, Dc, Us

- Lead the digital analytics practice at National Geographic Partners.- Manage product and programming optimization for NationalGeographic.com.- Manage analytics center of excellence across the organization across different verticals.- Lead on digital analytics for Global Market Strategy for new sites in EU driving analytics tool assessment, local hiring requirements, implementation and training.- Partner with Editorial teams to lead a data driven content strategy.- Work with the digital team to enable them understand and improve ROI.- Evaluate product KPIs and goals.- Consult with the executive team to understand trends and make recommendations to improve efficiencies in content production, revenue generation, technology adoptions and product evaluations.- Consulting role with Social team for Analytics helping them understand Social ROI and social platform strategies. Measuring and optimizing Social Campaigns.- Enabled the socialization and adoption of Google Analytics as the primary tool for analytics.- Provide product insights to help optimize traffic and revenue to the site.- Evaluate and help strategize programming experiments by the magazine.- Improved efficiency of reporting for executive management by 75% by consolidating reports and automation.- Provide consulting to groups on implementation/tagging best practices.- Led the Digital Measurement strategy for Natgeo B2B App.- Partner with consumer database and technology departments to develop business intelligence around membership and content optimization using tools like Big Query.

New York, Ny, Us

- Analyzed and advised stakeholders of necessary changes to product offerings, programming promotions, and vendor mix to maximize return on supported ecommerce channels.- Built revenue and traffic models for AOL Jobs. Set up monthly goals for editorial and revenue and distribution managers to measure performance against.- Analyzed Admarketplace audience to assess engagement of repeat visitation. - Performed Comparative assessment of ROI of Ad marketplace and Yahoo SEM for AOL Jobs.- Worked with Admarketplace to resolve data issues in tracking.- Provided real-time reporting for WS to monitor performance for AOL Jobs promotions.- Recommended increasing frequency of Top 10 companies franchise promotion on Welcome Screen to help increase Job Search UV which helped bridge the gap between actuals and goals. - Worked with Product Manager to test right hand rail for article pages to improve user interaction and increase traffic to Job Search UV.- Recommended shift of Facebook ad buy spend based on performance during Jobs Week.- Set up reporting for Bank of America tracking against forecasts for Real Estate.- Communicated post launch results and recommendations for product, programming, and partner performance to the appropriate business units.- Tested and forecasted SEM revenue spend to eCommerce channels.

Washington, Dc, Us

New York, Ny, Us

- Defined infrastructure for data provision for the reporting team.- Integrated web analytics with other marketing data to develop competitive analysis reporting.- Set up an executive dashboard to provide weekly performance metrics for Digital products performance review.- Collaborated with stakeholders to define reports, metrics, and data needs; helped internal stakeholders determine appropriate metrics to measure goals.- Worked with MIS group to identify issues and set up work flow process to resolve issues and create an environment for efficient exchange of information.- Provided Retention Analysis for membership for Digital Services.- Evaluated promotion campaign tests to identify feasibility for future implementation.- Devised PRD requirements for release of new Digital Services Products.- Coordinated and managed automation of Weekly Flash Report which provides senior executives with topline numbers on the Digital Services business.

Houston, Texas, Us

Worked as part of team responsible for $22 Million of HP’s supply chain operations.Liaison of team with EMEA managers to work on communicating analytics and reporting issues/concerns.Involved in benchmarking scorecard, performance review and interfaced with business process owners to explain/highlights variances in performance.Volunteered for worldwide headcount project for post merger HP-Compaq.

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Montreal, Ca

Master'S Degree, Engineering Management

Bachelor Of Engineering (B.E.), Electronics

Post-Graduate Diploma, Strategic Management