Deepti Sivakumar Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Manhattan Associates creates supply chain and omnichannel technology that helps theworld’s best companies run better. In the warehouse, on the road and in the store, oursolutions increase efficiency, maximize profitability, boost revenue and power growth.I lead and manage end-to-end marketing campaigns for our supply chain solutions, from strategy through tactical execution, leveraging new approaches and traditional tactics (email, events, digital advertising, etc). This also includes reporting weekly, monthly and quarterly to sales, product, and marketing leaders on effectiveness of campaigns and impact on sales cycles. • Built and launched the ABX pilot program for our Transportation Management Solution.• Manage a $700K budget to drive over $41MN in Sales Accepted Opportunities in 2023 across Manhattan’s Supply Chain solutions. • Built a successful partnership with sales counterparts to develop an ABX mindset within the organization and reduce sales and marketing silos.

Stockholm, Se

Hexagon is a $4bn global technology company headquartered in Stockholm, Sweden. Hexagon focuses on sensors, software and autonomous solutions. In my role at Hexagon’s Xalt Solutions, I was responsible for developing and executing the marketing & communications strategy for the division. Some of my accomplishments at Hexagon include:• Developed effective messaging and positioning for our solution offerings, in collaboration with the sales and product teams• Developed and executed an effective content strategy in collaboration with sales and product teams to shorten sales cycles. Content formats include videos, case studies, product sheets and interactive demos• Collaborated with agency to develop and execute an ABM strategy• Developed the social media strategy for Hexagon’s Xalt Solutions divisions and launched social media channels to drive website traffic • Led an internal rebrand of Xalt Solutions from an R&D unit to a business division. This had a positive impact on our joint marketing efforts with other divisions and led to cross-sell opportunities• Led divisional marketing at HxGN LIVE 2019 (Hexagon’s annual conference)

Atlanta, Ga, Us

Duluth, Ga, Us

Scintel Technologies is an Atlanta based technology firm that provides consulting and a full range of IT and business services a global set of clients, including many Fortune 500 companies. In my role at Scintel Technologies, my responsibilities included: • Develop go-to-market plans for Scintel’s product offerings• Develop new branding and messaging• Develop sales presentations/ marketing collateral• Responsible for new website launch - strategy, design, and content• Develop content for new case studies and white papers with the subject matter experts• Event planning and execution for internal employee events, as well as client facing events• Develop and maintain the marketing calendar and budget for the Analytics LOB

Atlanta, Georgia, Us

FleetCor Technologies operates as a business payments company that simplifies the way businesses manage and pay expenses. In my role at FleetCor Technologies, my responsibilities included: • Drive marketing/ communication campaigns to drive customer growth and cross-sell opportunities• Work with the product development team to investigate competition, champion research and develop and maintain competitive analysis.• Develop sales presentations/ marketing collateral• Assist on RFPs and Proposals• Work with relationship managers to support client requested initiatives• Event planning and execution for internal sales kickoff meetings, and Client Advisory Board meetings

Duluth, Ga, Us

Business DevelopmentAssisted on RFPs and ProposalsPursue and follow up on new client leads Content DevelopmentWork with the agency to create new content for the website Work on new case studies and white papers with the technology subject matter expertsBrandingMaintaining our online presence- monitoring and updating Scintel’s social media handles, managing our online reputationManaged our content calendar and social media campaignsManage our marketing collateralMarketing OperationsPursue new reseller partnerships for Scintel in the technology space, such as Qlik, Red Hat etcAgency liaison for launch of a new website and ongoing marketing effortsOrganized a launch party for our new Predictive Analytics productOrganized multiple events- internal employee events, customer appreciation, lunch and learn sessions, informal seminars, company’s annual holiday partyCompany contact for Scintel’s participation at non-profits such as Techbridge and Women in Technology

• Provide communications consulting services to small business owners. Services include press release writing, content writing, corporate communications, internal communications and media relations. • Freelance writer for Associated Content, Creative Loafing ATL and Khabar (An Indian-American magazine)

Irving, Texas, Us

Virtue Group is an Alpharetta based boutique IT-staffing company. As an Account Manager for one of the newer accounts, I was the liaison between the client and our internal recruiting team. • Garnered the client’s trust in a short span of time, successfully making multiple placements with them

Mumbai, Mumbai, In

Was in charge of several weekly supplements that included city real estate, neighborhood watch and lifestyleResponsibilities included ideating, assigning stories to in house writers and freelancers, contributing stories, editing copies, organizing for photographs and putting the supplement in productionCoordinated several special features including the anniversary features and festival features

Mumbai, Maharashtra, In

Covered business and political news from Chennai Covered the city real estate market, and contributed to a weekly feature on out-of-the-box interiors

Worked with the education supplement, covering stories on different career choices, international education, alternative careers and inspiring peopleCoordinated international education seminar and workshops organized by the newspaperCoordinated group discussions for students preparing for graduate school

Master Of Business Administration - Mba Coursework (Marketing Strategy)

Pg Diploma In Journalism, Print Journalism

Bachelors Degree In Commerce, Business Studies