Deepti Bitra Email & Phone Number

California, United States

San Francisco, California, US

Leading and managing the analytics function to drive revenue growth, enhance forecasting accuracy, and develop strategic initiatives. Utilize data to make informed decisions that boost business performance and optimize revenue. Oversee the adoption and integration of advanced analytics tools and technologies to improve data processing and reporting.

Menlo Park, CA, US

Provide thought leadership and guidance on the marketing measurement toolkit to the global insights community. Offer strategic recommendations to product marketing, sales, and marketing teams on campaign performance, advertising and brand positioning, and value propositions based on consumer insights. Advocate for data-driven insights across the Reality.

Santa Clara, CA, US

Built and led a high-performing team of analysts and data scientists, providing mentorship and direction across various levels. Managed monthly business reviews with C-suite executives, with data and insights from these reviews informing board meetings and earnings calls. Enhanced the online user experience by developing personalized content and AI-driven.

Neuilly Sur Seine, Ile De France, FR

• Directed, coached, and motivated team of highly qualified senior managers, managers, and analysts. Managed data-related vendor relationships and departmental budget. Supported test and learn-driven customer experience.
• Adopted test and learn approach to led eCommerce analytics with focus on personalization, site optimization, and CRM.
• Oversaw and evolved organization digital analytics systems, tools, and integrations, with focus on ensuring compliance with all business requirements and data integrity.
• Authenticated, interpreted, and presented insights for partners across organization, including executives, in dashboards, reports, and presentations.
• Established business plans and metrics to support strategic product initiatives, business lines, and achievement of short and long-term goals in direct association with cross-functional teams.

Neuilly Sur Seine, Ile De France, FR

• Managed analytics both for US and Canada and delivered a seamless analytics support experience to business partners
• Led the development of a forecasting model to be used by global FP&A teams to actively monitor shipping trends and the success of the free shipping program.
• Created strategic and executive ready insights by combining findings from multiple areas within and across teams to measure business performance and identify opportunities for growth
• Analyzed breadth of Sephora consumer engagement across brands, effect of promotional activity on consumer KPIs and A/B tests for on-site experiences.
• Presented results, actionable business insights and implications of A/B experiments to a diverse audience including Analysts, Marketing managers, Finance and business strategy leaders
• Led data architecture and analytics implementation for Sephora community and drove alignment on attribution, incremental lift and ROI measurement methodologies

San Jose, CA, US

• Lead the US consumer marketing strategy development process.
• Deliver analysis and reporting to demonstrate the business impact achieved through digital acquistion
• Drive initiatives to increase the efficiency and effectiveness of marketing efforts.
• Partner with Finance & business analytics teams to develop insight and recommendations to grow the value of PayPal consumer portfolio.
• Recommend to the business analytics team large-scale, ad hoc data analysis to identify actionable insight, provide recommendations and influence the direction of the US consumer marketing team.
• Produce visuals including charts, info graphics, and presentations to clearly and effectively communicate findings to internal stakeholders.

San Francisco, CA, US

• Designed and managed multi line/product configurable systems to promote dynamic cross sell and upsell offers, brand initiatives that increased overall yield
• Created and presented business cases for new partner revenue programs that support growth strategies and help reach profitability targets.
• Integrated with 3rd party vendors to provide partners with a more robust bidding platform. Managed the entire process from kickoff to successful execution.
• Developed and managed Partner Revenue program budgets, timelines and processes to ensure the team reached SMART goals
• Worked extensively with Business Intelligence to create dashboards that effectively communicate results
• Created and documented processes for effective communication of business strategy and analysis

San Francisco, CA, US

• Developed thorough website analysis that helped continuous monitoring of marketing campaign performance in order to rapidly scale successful programs
• Designed and implemented test plans (A/B and multivariate) to understand drivers of response and value.
• Facilitated team reporting and performance assessment and communicated results to key stakeholders.
• Designed and managed configurable systems to improve efficiency and offer best in class user experience
• Managed relationships with partners and vendors for the smooth execution of the partner revenue program
• Served as a partner revenue product marketing team expert for all strategic IT initiatives that maximized revenue yield

San Francisco, CA, US

• Worked on large testing and optimization initiatives for the digital marketing team
• Facilitated strategic initiatives across Sales and Marketing to increase ROI by balancing multiple revenue streams, such as web conversion, phone conversion, and advertising revenue
• Built effective interfaces and dashboards to measure internal marketing efficiency
• Analyzed marketing funnel metrics to provide insights into marketing and conversion performance and created strong recommendations and business context to drive decisions
• Produced visualizations to explain trends in data to executives using various web analytics products, Tableau, Excel
• Worked closely with key stakeholders on how to accurately interpret data and what business questions should determine product and campaign effectiveness.

Saint Louis, MO, US

• Developed and implemented Business plans, marketing strategies and budget forecasts for the year 2012.
• Conducted quantitative analysis to support marketing solutions and campaigns especially event management
• Increased online brand presence for the company by creating LinkedIn company profile.
• Researched extensively on various events based on industry concentration and core competencies to analyze yearly budget and timelines and expected lead sources.
• Created the CRM process flow to integrate CRM across all the verticals of the company.
• Managed internal partners and outside vendors, as necessary to provide cost-effective, high quality program execution

Chicago, Illinois, US

Master of Science in Marketing Communication

Hyderabad, Andhra Pradesh, IN

• Worked as a core marketing team member in establishing the Business Development team and marketed products ranging from websites to complex Customer Relationship Management modules.
• Interfaced with over 30 clients to understand and analyze the project requirements and coordinated the requirements with the technical team for delivery.
• Coordinated with the key accounts manager to design the optimal budgetary plan to meet client’s requirements on time.
• Involved in project management, web marketing, SEO and SEM

Hyderabad, Andhra Pradesh, IN

• Worked in correlation with Business Development Manager to write business and marketing plans for various projects.
• Collaborated on the design of Customer Relationship Management (CRM) module for one of the biggest and esteemed clients.
• Facilitated the process flow strategy and coordinated with a team of IT professionals

Master Of Science, Marketing Communication

Master Of Science, Economics

Bachelor Of Engineering, Electronics