Patrick Deery Email & Phone Number

Miami, Florida

• Bringing consumer brand owners and third party distribution organizations together in terms of importation, distribution, and overall international market development• Working with U.S. and international companies to either establish or increase business activities and brand exposure to targeted consumer markets and channels of trade, using a variety of distribution models, including through use of social networking and secret shopper programs• Providing consultation services for new product development and network expansion; sourcing support and international logistics guidance; Caribbean distribution development, and due diligence for emerging and popular luxury brands, among other projects• Consultative and relationship management services, including country distribution modelling and development and brand image oversight

• Full P&L (EBITDA) and operational responsibility for all business activities, employees, sales, marketing and distribution to all countries in the Caribbean and Latin America region, including Bahamas, Dominican Republic, Puerto Rico, US & British Virgin Islands, St. Maarten/St. Martin, Turks & Caicos, Jamaica, Cayman Islands, Trinidad & Tobago, Barbados, Suriname, Curacao, Aruba, and Peru among others. Optimized daily and weekly work-in-progress planning sessions with key distributor and account decision makers• Grew divisional sales by more than 30% in 2008 and again in 2009, surpassing aggressive annual company stretch financial and volume goals by more than 15%. 2010 planned and on-track growth will again surpass all sales and financial goals. • In top key market of Puerto Rico, increased sales year-on-year by 38.5%. In Q1 2010, had best ever Quarter with 65% growth over prior year.• Recruit, train and oversee a multicultural, multilingual regional sales & marketing team geographically positioned for maximum business development and in-market distributor and account interaction. Averaged 18 days per month working in overseas markets with distributors and clients • Defining and driving a successful sales, marketing and distribution growth strategy for both ongoing and new business development in targeted markets, ensuring full implementation and flawless execution at both regional and local levels• Significantly increasing retail penetration, resulting in a more than 40% growth in that particular channel of trade over the last 15 months• Secure important exclusive annual purchasing commitments from numerous high profile resorts i.e. Atlantis, Parrot Cay, Sandals, Ritz Carlton, Marriott, Hyatt, Westin, Hilton, Cap Juluca, Viceroy, Punta Cana, Casa de Campo, El Conquistador, etc, and retail chain accounts such as Dufry, City Markets, Foster's Food Fair, Le Grand Marche, Gourmet Gallery, Pueblo, Walgreens, Kmart, IGA, among many others throughout the region.

• Multiple market business manager. For three consecutive budget years, secured solid double-digit revenue growth for the region, meeting or exceeding budget plan numbers for each country• Primary team leader with full P&L responsibility (EBIT) for all business functions within the region. Defined, owned and drove the negotiation strategy and decision making for all business interactions with vendors, internal and external customers, agent, government regulators, agencies, etc• Managed and grew the company’s extensive in-country multinational, multicultural, multi-store distribution and market development infrastructure with both independent and strategic partners such as DHL and Grace Kennedy in the diverse Central, South American and Caribbean markets and corresponding partner markets and retail points of sale in the UK, France, Italy, Netherlands, Spain, Portugal, Philipines and China - resulting in a 23% revenue growth in 2006, • Full responsibility and oversight for the development and implementation of all marketing activities, contract negotiations, audits and performance to ensure better than planned ROI.• Developed, implemented and drove increased revenue-generating regional, holiday, and country specific consumer promotions supported in at least four languages to sustain permanent revenue growth• Negotiated and implemented complex multiple currency rates, inter-regional, cross-border, intercontinental and global foreign exchange and pricing agreements • Lead joint business/CRM/Marketing team to design and launch new region-wide customer retention tools to compliment our developing rewards program. In my region Loyalty Card distribution and implementation has quickly surpassed all expectations, and continues to grow mid-double digits year over year. Second year usage increased by 32%.

• Full management and P&L responsibility for the multi-unit operations of three major, globally-recognized stand-alone and multi-brand restaurant chains located throughout the Caribbean and Northern South America • Developed Balanced Scorecard and Roadmapping strategies which turned company’s Restaurant Division around in terms of organization, profitability and overall efficiency. Drove the expansion, upgrading and re-imaging of all restaurants and stores.• Increased same store sales from between 10 and 35%. Reduced labor costs by more than 12%, and turnover to less than 16%. Directed the purchasing and shipping of all food, beverage and related restaurant items, including equipment. Reduced overall cost of goods by 11.3%.• Oversaw HR functions for more than 150 employees, to include key hirings, labor negotiations, arbitration and career planning

• Represented and managed all sales and marketing activities for an assortment of unique consumer products to both global and regional markets• Worked with U.S. and international companies to increase business activities and brand exposure to a variety of markets through traditional and non-traditional channels, including Internet activities• Provided sourcing and new product listing assistance for companies wishing to begin or expand their business and distribution in Duty Free / travel retail consumer market• Directed the purchase, consolidation and movement of goods to distributors from points of manufacture or distribution• Issued market reports, provided product introductions and launches and business plan services

• Represented and managed the company’s extensive domestic and high-end Duty Free/Travel Retail brand portfolio and business activities throughout this strategic region of more than 50 cultures in 35 countries, with six languages, and 26 currencies in five time zones – visited by more than 8 million cruise and air passengers annually• Marketed and sold a portfolio of leading premium and luxury global consumer brands to and through key retailers that included the luxury ranges of the elegant and aged Glenfiddich and The Balvenie Single Malts, Grant’s and Clan MacGregor Scotch Whiskies, luxury Swiss Goldkenn and Frangelico Liqueurs, among others• Worked closely with advertising agencies and promotions companies to develop sophisticated regional and local consumer campaigns and communications • Developed annual and strategic sales & marketing plans and budgets for more than 100 agents, distributors and key travel retailers • In Mexico, a key strategic market for scotch whiskies, planned and directed the development of a strong national and regional network of agents, distributors and key retail chains which resulted in enhanced brand equity, substantially improved profit returns, greater strength of distribution, resulting in significant and dramatic sales increases throughout this important country of more than 300% in less than two years • In the Caribbean, considerably increased already strong sales in the US tourist destination of the Virgin Islands, in Barbados and the Dominican Republic each by over 500% and Trinidad by nearly 1000% within the first year alone

• Utilizing a premium brand image approach, developed and directed all Duty Free and Travel Retail sales and marketing activities throughout Canada, United States, Mexico and the Caribbean• Successfully negotiated supply contracts with virtually every key retail accounts including DFS, all World Duty Free/Duty Free International companies, Allders/Nuance, Weitnauer/Dufry, Greyhound, Host Marriott, American Airlines, Canadian Airlines and Royal Caribbean Cruise Lines, A.H. Riise, Harrison’s, Ram’s, Chulani, Butler & Sands and Caymania among many others• Developed and oversaw many successful promotions, new premium and luxury product launches, brand extension listings and cross-border activities• Directly responsible for budgeting maximized sales volumes, profit and return-on-investment, as well as establishing cost and spending controls• Set goals, plans and strategies for sales representatives and agents across Canada, the United States, and the Caribbean• In just over two years obtained 100% distribution of key brands to all markets within my responsibility• Conducted product trainings, and brand awareness seminars throughout the region

• Responsible for multiple market development and multi-brand planning, sales and management of the company’s extensive premium spirits portfolio throughout North and South America, the Caribbean, Asia-Pacific region, Europe, all diplomatic and US Military accounts• Established and managed Beam’s global travel retail/Duty Free business, including new premium and luxury products and new packaging development• Worked closely with selected global and regional public relations, advertising and promotions agencies developing pan-regional promotions and advertising into many key markets throughout the world• Penetrated emerging Eastern European markets including East Germany, establishing regional and national distribution networks. Partnered with agencies in the US, UK and Russia to create and execute marketing campaigns and brandbuilding activities throughout the newly emerging consumer markets of Eastern Europe and East Berlin• Increased overall export sales volumes to all markets from between 9.5% and 127%. Was the Company's top sales and earnings performer in 1991 with over a 500% increase in both volume and sales. In 1991 alone, increased overall Duty Free sales volume by 135%, exceeding double-digit profit margin goals by 36.6%. Increased sales and profits to U.S./Canadian border travel retail stores by over 160%• Oversaw distributor activities in North Africa, and throughout the Mediterranean from Malta to Cyprus to Gibraltar and Sardinia. Aggressively expanded Latin American and Caribbean importer/distributor network, resulting in significant market share gains• Negotiated and won exclusive system-wide multiple luxury brand listings with the world's largest travel retailer – DFS• Negotiated global and multinational supply contracts with the world’s most important cruise lines and airlines. In under two years, negotiated for and secured distribution of all core and specialty brands in all markets responsible for

• Responsible for the global management of spirit brands to national and key on-premise accounts based in the United States• Managed and directed sales and marketing efforts of the four National Accounts Regions to major travel retail, lodging, military, cruise lines and airline accounts throughout the United States• Negotiated with, and secured major marketing and sales agreements with Marriott, Hyatt and Sheraton Hotels, Holiday Inns, American Airlines, Delta Airlines, United Airlines, TGI Friday's, Red Lobster, AAFES, US Navy NAVRESCO, Amtrak, Princess Cruises, Carnival Lines, Royal Caribbean Cruises, among many others• Coordinated all national accounts promotional and sales activities with distributors and brokers across America• Managed and significantly expanded extensive Private Label program for many large national and global accounts

St. Thomas, Virgin Islands

Bachelor Of Arts

Education record

Education record

Education record