Accomplished President of Sales, Marketing and Business Operations with over 25 years of success in developing sales and marketing strategies that generate revenue, promote the company brand and drive business profitability. Highly skilled at identifying areas in need of improvement and implementing changes that streamline processes and improve efficiency. Dynamic leader with the ability to develop and empower personnel to achieve a high level of performance. Adept at building strategic relationships with partners, key stakeholders and leaders of Fortune 500 companies that prove beneficial to the organization. Proficient at providing fund-raising solutions to non-profit organizations.I was the President of Business Operations and SVP of Sales and Marketing for the Washington Redskins for 17 years. During this time, I directed the sales, marketing, and operations for a top five sports franchise while also serving as the primary sales and lead generator for the Suites Department with an annual revenue of over $55M (20% achieved through new sales). I developed marketing and sales strategies that utilized digital and social media platforms to promote the Washington Redskins brand. Through targeted networking, I was effective at bringing partners together generating new business opportunities in the hundreds of millions for all parties involved. While in this position, I had many achievements to include: • Grew annual suite revenue from under $14M to over $55M with an investment of less than $3.5M.• Established two-premium line extensions increasing revenue 10-fold at a cost of sales under 3%.• Converted underutilized space into partnership clubs and loge suites that significantly increased revenue/profit/and reduced operational costs/ NFL's share of revenue.• Developed/implemented a customized CRM lead & operations efficiency system that saved millions of dollars by reducing duplicate tasked employees & providing checklists/solutions for accountability.
Listed skills include Event Management, Leadership, Event Planning, Social Media, and 16 others.
