Building, managing and directing a team of crossmedia marketing consultants, project managers, corporate client managers and creative concepters. Evoking the talents and growing the capabilities of my team members by helping them to develop individually and deliver ever increasing results as a team.We create, sell and manage complex and customized omnichannel marketing concepts for our key customers, based on 'societal insights based campaigning'. With these projects we meet the companies' commercial targets, by exploiting the total product and services portfolio of Telegraaf Media Group, including communication strategy consulting, content creation, e-commerce, research, video production, digital distribution, etc.Representing the company to internal and external stakeholders and responsible for around €11 million annual revenue from a broad range of advertisers.Part of the Commercial Management Team and contributing to the development and execution of the strategic policy. P&L responsible and reporting to the Commercial Director of TMG National Media.

- identifying opportunities with large national and international clients and assessing the specific needs in creative client sessions- initiating customized omnichannel marketing concepts, like content marketing, data driven and programmatic marketing, e-commerce, performance campaigns (conversion attribution and sales) and events- managing execution of omnichannel marketing concepts in close cooperation with digital marketing, sales, development, editorial staff and production partners- using online, mobile, social, video production, television, radio, printed media, etc.