Built and managed the Avaya B2B Lead Factory Process that generated over $1.6 Billion in Sales Qualified Leads. The “B2B Lead Factory” a proven process of integrating key lead generation components coupled with closed loop lead management best practices to efficiently convert marketing inquiries into qualified leads and sales pipeline. One of the few companies that delivered closed loop lead management. With combined Sales and Marketing experience in the High Tech industry that provides the unique view of quality leads from the sales perspective. Industry analyst estimate that 80% of marketing leads are wasted due to poor quality and the inability to get leads to the right sales person at the right time. He understands that technology alone will not solve the problem, but it must be coupled with proven process from demand campaign to closed loop reporting. Nationally recognized for vision and expertise in closed loop quality lead generation and management. Director of Avaya's eDemand lead generation program which is one of the most sophisticated Lead Generation / Database marketing programs in the country.Specialties: A holistic approach to lead management incorporates both technology and proven best practice process Consulting on lead generation and closed loop lead management for B2B enterprises. Quality leads require alignment with both sales and marketing, automated processes for lead qualification and accurate lead routing to sales. I have built and managed a best in class enterprise lead system that has generated over $1.6 Billion in documented sales pipeline since its inception
Listed skills include Leadership, Marketing Management, Lead Management, Product Marketing, and 35 others.
