Over the years I have been fortunate to work with some of Australia's largest companies. The thing that I love most is Business Innovation. Innovation isn’t just about developing new products or technologies, it has to do with new value, not necessarily new things — and comes in many different flavours. When a company identifies and pursues neglected innovation dimensions, it can change the basis of competition and leave other firms at a distinct disadvantage.With Business Innovation, its about challenging the status quo! Can we do it better, can we be more effective, can we be more efficient, how do we create more sales, how do we ascertain more market share.....etcInnovation is the unrelenting drive to break the status quo and develop anew where few have dared to go.