Project lead for the rollout of Challenger Sale skills to Elsevier's global Academic, Government and Corporate sales organization (field and inside sales).Responsible for Digital Enablement initiative, testing with 10 international sales teams a portfolio of advanced sales tools to support Elsevier be more effective in an increasingly digital sales environment. Tools evaluated include Outreach.io, Gong.io, Vidyard.com . Responsible for broader rollout plan based on a better understanding of the impact potential (on increasing number and quality of customer engagements) and cultural fit across global teams.Responsible for improving existing new sales quota setting process, central to defining sales quota for 600+ sales professionals.Implemented the Highspot Sales Enablement platform to increase the effectiveness of the Sales organization. The on time/on-budget launch ensured that 800 users have access to all relevant customer facing sales content & guidance when they need it. The platform helps drive continuous improvement of sales enablement content by providing deep insights in what content drives customer engagement and sales results.Improved the ability to execute at Global Sales Effectiveness & Support group by implementing Franklin Covey’s 4 Disciplines of Execution. The group, which supports a multi-billion dollar global sales organization, achieved an almost 20% improvement in its subscription business renewal experience metric, by increasing clarity, focus & goals of 10+ teams .

Responsible for defining, implementing and executing sales incentive processes for Elsevier's global Research Solutions Sales salesforce.Responsible for the global implementation of Oracle Sales Cloud as platform to support key sales performance processes. Successfully rolled out Territory Management and Incentive Compensation modules within 12 months of starting the project using an agile methodology.

Founder/owner of chemSIX, an online collaboration solution to enable companies impacted by REACH to efficiently:- exchange critical registration information with trade-partners. - manage the SIEF process for dossier preparation & registration.chemSIX has been selected to the "2010 MKB Top 100 Innovative Companies in The Netherlands"-list

Interim Head of Marketing at Waternet, Amsterdam, The Netherlands (July 2006 - December 2006)Managed marketing department (10 people) of integrated water services company (water production and distribution, sewage systems, recycling). Responsibilities included market and customer strategy development, account planning, maintaining relationships with (local) government and government agencies.Interim Commercial Controller at UNIQ PLC, Bottrop, Germany (June 2004 - April 2006)Commercial Controller Northern Europe division (interim). Main (divisional) responsibilities:- overall strategic planning process,- set & control marketing & media budget- support Marketing & Innovation with strategy and planning- drive improvement opportunities in reporting & performance management- Business case development for investment projects

Worked in Accenture's strategy practice, starting as a Senior Business Analyst (1996). Promoted to Senior Manager (2001), Worked across industries supporting business unit/divisional management teams with operational strategies. Expertise areas are:Business development/organization design (incl. business plans, business case development, growth opportunity identification and selection, e-business strategy)Go to Market Strategy (competitive analysis, customer insight, customer segmentation, channel strategy, best practice analysis)Profitability improvement (cost to serve modeling and analysis, activity based costing, customer & product profitability analysis, product rationalization)