Delaney Silhanek Email & Phone Number

Chicago, Illinois, United States

Parsippany, New Jersey, United States

• Develops customer-specific sales strategy for eCommerce and Drug Channel retailers and guides national sales teams to best-in-class execution.• Collaborates cross-functionally with marketing, consumer engagement, project management, supply, demand, and finance to ensure seamless launch of all programs and maintenance of day-to-day activities.• Optimizes online product assortment through continuous development of eCommerce-specific items, in partnership with Innovation Marketing, based on brand goals, retailer need, and joint profitability.• Conducts quarterly deployment of promotional calendars to sales executives, highlighting critical changes and inventory requirements, and enacting and tracking action items.

Nashville, Tennessee

• Designed custom reports using multiple syndicated data platforms and distributed weekly with summary and derived insights; reports used by 5+ cross-functional teams and executive leadership to impact decision-making regarding market share, brand performance and trends, and inventory status.• Owned and coordinated pricing calculation across brands, identifying customer costs and corporate profitability and ensuring consistency and accuracy. • Constructed and delivered presentations to articulate complex data in a simplified fashion to internal and external stakeholders.• Evaluated consumer behavior and quantitative metrics of other brands and retailers in the CPG industry to provide competitive market insights and drive informed business decisions.

Detroit Metropolitan Area

• Optimized in-store presence of all Reckitt products in assigned territory through recommendations to store management and implementation of incremental displays.• Ensured proper placement of monthly promotions with a compliance rate of over 85% throughout role tenure.• Completed in-store operations with the goal of increased sales uplift for Reckitt products in all stores, resulting in $58,000+ total uplift in September 2021, the 4th highest of 16 sales graduates.

Ann Arbor, Michigan

• Led aggregation of 300+ Employee Voice Survey responses and formulated data analysis to prioritize key initiatives; developed management execution plans and presented results to senior leadership.• Served as communication liaison between internal stakeholders and independent employment agencies to facilitate recruiting, hiring, and onboarding of 35+ employees. • Over-delivered in redesign of 100-page Employee Handbook; clarified existing policies and articulated 20 new, with result a more user-friendly, visually pleasing electronic format.

Ann Arbor, Michigan

Assistant to the Nutrition Operations Manager of Mosher Jordan Dining Hall. Responsibilities included data entry, accounting of revenue categories, operational support for culinary staff, training of new staff, and special event preparation.

Chicago, Illinois, United States

• Collaborated with marketing personnel and supervised social media for attorneys to promote establishment and qualifications of firm; authored articles as ghost-writer for two senior partners.• Acted as trial assistant to managing partner, utilizing new software in swift acquisition of key evidence during fast-paced trial; recognized by attorney, with substantial bonus, as instrumental team member throughout case.

Chicago, Illinois, United States

• Functioned as first line of client contact, providing initial support and case assessment; generated 75+ case overviews and determined course of action. • Produced summaries of 25+ depositions from transcripts to provide targeted synopsis for partner review.

Psychology

Activities and Societies: Psychology Department Peer Advisor | Gamma Phi Beta SororityConcentration in organizational psychology.

Sales & Marketing Certification, Cappo Sales Track

Activities and Societies: Michigan Sales Club

Study Abroad Program