Digital Marketing Professional with over 5 years of experience specializing in brand design, website development, and strategic digital marketing campaigns; primarily within the beauty and wellness industries. Skilled in crafting visually compelling brand identities, optimizing e-commerce experiences, and leveraging the latest marketing technologies to boost audience engagement and conversion. Passionate about elevating brands in a rapidly evolving digital landscape through data-driven strategies and innovative creative solutions.
Laney Design Co.
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Web DesignerLaney Design Co. Oct 2019 - PresentJupiter, Florida, United States• Provided freelance web design services to various clients, including interior designer, food and beverage company and e-commerce stores. Key tasks involved the development of visual assets, graphics, product development and web layouts tailored to individual project specifications.• Designed and developed a user-friendly e-commerce website via Shopify for Coastal Boards & More, a charcuterie board catering company. I implemented a product variant app to allow customers to personalize their charcuterie board sections online. This enhanced user experience by streamlining the ordering process and resulted in a 25% increase in online orders.• Leveraged my expertise in front-end development using WordPress, Divi, and other website theme builders to deliver functional and visually appealing websites tailored to client needs and deadlines.
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Digital Marketing ManagerOnelife Health & Performance Nov 2021 - Apr 2024Palm Beach Gardens, Florida, United States• Initiated targeted medical PPC campaigns (managed through a third-party vendor) to generate a 45% increase in qualified form leads. Led the design of the associated landing pages and conducted keyword research to optimize each campaigns efficacy.• Spearheaded the development and execution of a cohesive medical brand strategy across various channels including social media, ppc marketing, email marketing and print materials. This ensured consistent brand messaging and a unified customer experience.• Created a data-driven social media content calendar featuring visually appealing graphics and videos (designed by me) which increased Instagram follower growth by 30% within the first year. -
Wordpress Designer & DeveloperAtwater, Brian & Co. Oct 2020 - Jun 2021Jupiter, Florida, United States -
Administrative DirectorAmada Senior Care Sep 2018 - Oct 2019Clearwater, Fl• Helped launch a Fortune 500 home-health care agency franchise from inception to profitability in 4 months by hiring, training and on-boarding over 25 new employees.• Played a key role as executive team member creating and implementing marketing strategies to target segments.• Managed schedules, organized office functions and oversaw daily operation of office with 25 employees.• Engaged in field calls introducing the companies’ competitive benefits; in-serviced hospitals, assisted living facilities and other key referral sources. -
Social Media Marketing ManagerAnushka Spa, Salon & Cosmedical Centre May 2017 - Aug 2017West Palm Beach, Fl• Cultivated a close relationship with the Creative Director at Anushka. This mentorship provided invaluable hands-on experience, allowing me to help contribute to creative decisions for digital marketing such as magazine ad design.• Managed the company’s social media campaigns and facebook ads. This strategy, executed through engaging graphics and targeted landing pages, drove significant brand awareness and client acquisition.• Led strategic marketing initiatives for Anushka Spa, including influencer marketing campaigns featuring prominent local "celebrities." -
Social Media CoordinatorChic Boutique May 2016 - Aug 2016Jupiter, Florida• Built customer relationships through a personalized shopping experience.• Launched social media strategies geared towards millennial fashion and clothing enthusiasts.• Managed inventory and selection of new merchandise from wholesaler.
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Customer Service Associate - InternshipNew Radiance Center Of Palm Beach May 2015 - Aug 2015Palm Beach Gardens, Fl• Memorized entire line of products and services offered by company to better address any client issues.• Served as the first line of defense with customer facing issues and addressed different situations to always put the client first.• Worked with staff to build customer rapport and increase sales of product and services offered.
Delaney Cook Skills
Delaney Cook Education Details
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Information, Communication And Technology
Frequently Asked Questions about Delaney Cook
What company does Delaney Cook work for?
Delaney Cook works for Laney Design Co.
What is Delaney Cook's role at the current company?
Delaney Cook's current role is Website Designer & Developer.
What schools did Delaney Cook attend?
Delaney Cook attended Florida State University.
What skills is Delaney Cook known for?
Delaney Cook has skills like Social Media Roi, Print Design, Social Media, Responsive Web Design, Graphic Design, Web Design, Content Marketing, Adobe Photoshop, Advertising, Customer Relationship Management, Branding, Html.
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Delaney Cook
Administrative Operations Manager @ Rms Energy Co., Llc | Capm CertificationCincinnati, Oh -
2globaleventteam.com, aol.com
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