👋Alex C. Email & Phone Number

Canada

Montreal, Quebec, Canada

Managed the acquisition marketing funnel, focusing on increasing customer engagement and lead conversion. Increased booked meetings from paid advertising campaigns and outreach by 70%, successfully converting trade show leads into booked meetings.Developed and implemented cold outreach campaigns and a comprehensive email lead nurture program. Created lead nurture program, converting all our trade show leads to booked meetingsHelped develop sales enablement materials and collateral, resulting in improved lead generation, conversion rates, and customer engagement. Helped automate our outbound lead generation using tools such as Apollo, Woodpecker and Outreach.io . Conducted A/B testing on funnels, content, and lead nurturing programs, and employed digital advertising strategies.

Montreal, Canada Area

Led content marketing initiatives to drive organic traffic and improve brand awareness and credibility. Create and execute on organic and paid marketing strategy to drive marketing-qualified leads and SRLs, by converting site traffic through calls-to-action, landing pages, and lead generation content. Implemented a thought leadership strategy utilizing blogs, ebooks, whitepapers, and webinars to decrease cost per lead (CPL) by 25%. Managed a team of writers and editors, producing high-quality content for various business verticals as part of our inbound marketing strategy - case studies, whitepapers, ebooks, webinars. Plan a rich content/editorial calendar that attracts a qualified audience to our owned properties each month(including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Optimize our marketing automation and lead nurturing processes through email, content, and social channels. Segment all email lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.Measure and optimize our paid marketing using vendor-specific dashboards, Hubspot CRM, FAcebook, Google Analytics, and marketing analytics reports. Enhanced lead velocity and improved lead generation and conversion rates through cross-functional collaboration and aligned marketing strategies with business goals.Implementing paid social media marketing plans to drive engagement on our content.Influencer outreach to grow our network of thought leaders and authoring thought leadership pieces

Developed and executed content marketing, SEO, and social media strategies for clients across diverse industries. Increased client engagement and successfully delivered strategic content briefs through close collaboration with multidisciplinary teams.Led a team of editors and writers, producing cornerstone content such as infographics, blog posts, and ebooks.Serve as liaison between account team, writers and clients to help formulate clear and consistent messages from conception to creation Integrated automated email flows to nurture prospects via webinars and other high-impact content.

Montreal, Canada Area

Manage operations and writers to deliver custom sports content for online casino clients. Started position in startup company as writer and quickly promoted to Sr.Editor and Project Manager with responsibility in growing and managing company operations. Recruited, trained, managed editors and writers . Organized team to produce from 0 to 3000 articles/month within 3 months.Designed and implemented the company DMS in conjunction with the development team to help manage high volume output. Optimized system for efficiency to speed up the process of writing, editing and publishing. Oversaw writing and editing process to maintain quality article outputImpacts/Results: Enhanced content production efficiency and maintained high editorial standards, significantly contributing to the agency's market presence.

Montreal, Canada Area

Managed the website production and sponsorship marketing campaign for the Atlantic Race Canada team including organizing media events and seminars. Helped sign up multiple sponsors including Concordia University, Tilley, Lasik MD, Menage a Trois wines.Created and maintained website and all communications with general public—from Blogging to Facebook fan page.Created and maintained PR plan, liaison with journalists and media outlets. (obtained multiple press clips/mentions from the Montreal Gazette to CHOM radio)Organized events with Sponsors— such as Tilley Endurables Store Wine and Cheese, Menage a Trois Tania Aebi Fundraising Dinner

Montreal, Canada Area

Worked with various clients to develop, refine and present marketing campaigns, content and compelling user experiences. Created, developed and managed content for digital and print ranging from brochures to websites. Oversaw freelance creatives on multiple projects

Founder of Strive Magazine and independent blog network related to health/fitness/sportsPlanning and executing each monthly 40 to 56-page issue of the magazine for Ottawa. Under my leadership, I developed a circulation of 50 000 readers through national inserts in newspapers, making it a powerful vehicle for editorial and advertising messages related to health/fitness and of interest to a wealthy demographic.Establish strategic partnerships and alliances to forward goals and initiatives to promote corporate growth and expansion.Edited and wrote articles in conjunction with a team of 9 freelance writers.