Demi O'Shea Email & Phone Number

Ireland

Superscript, an Insurtech broker, develops proprietary SaaS technology to deliver industry-challenging customer journeys, utilising customer data and machine learning, for small-to-medium size businesses to buy and manage insurance.- Spearhead the design of proposition and product marketing strategies, supporting specialist team members to implement and evaluate B2C and B2B GTM campaigns across full channel spectrum - owned, earned and paid, including events and PR - Mobilise cross-functional teams to identify proposition and product opportunities and challenges, presenting business cases to Exco and channel partners to optimise and/or innovate- Establish business development function to support optimisation initiatives and business ventures to deliver best-in-class RFP/RFI responses and internal business cases and workstreams - Influence, motivate and mentor immediate and wider team members to accelerate and grow business and personal goals- Report and monitor performance, ROI and management of forecasting, budget and spend

dunnhumby, a privately held subsidiary of Tesco PLC, develop software (SaaS) and offer consultancy to help grocery retailers, across the globe, turn customer data (i.e. Tesco Clubcard data) into actionable insights (e.g. pricing and assortment strategies).- Led the development of all new product and proposition positioning, messaging and customer insight/personas - Analysed business cases for new products/propositions alongside customer data and market trends, to present prioritisation recommendation to steering committee - Build global and local B2B GTM strategies and campaign plans, supporting team to project manage campaigns with multi-agencies, monitor budgets and deliver KPIs (full spectrum cross-channel mix - owned, earned, paid; traditional and digital media, including events and PR) - Craft sales enablement programmes to energise sales operatives across the globe with tailored, and translated, resources, compelling reward programmes and comprehensive training initiatives - Monitor and manage, campaign, commercial and team performance

23red is a purpose-driven marketing agency focusing on national behavioural change mass communication campaigns.- Developed noteworthy, innovative, behavioural change, B2C and B2B marketing strategies to turn the dial on social/environmental reforms- Pitched to, and contracted with, channel partners to deliver marketing strategies - Enlisted and led the coordination of multi cross-agency/teams to deliver full-channel mix campaign strategies (full spectrum cross-channel mix - owned, earned, paid; traditional and digital media, including events and PR) - Monitored commercial performance through regular reporting and team stand ups- Analysed and evaluated campaign performance (real time optimisations and PCA thereafter) - Coached and mentored team

Apart of Dentsu Aegis Network, The Story Lab specialises in TV and event sponsorships, media partnerships and content creation.- Developing and delivering media campaigns for cross-industry client portfolio, including Camelot, Very, Littlewoods, Vans, MINI, Aunt Bessie’s, Match.com and Mattel- Leading creative ideation brainstorms to infuse multi-channel communication strategies and audience insights resulting in tailored campaign responses- Negotiating daily with stakeholders and liaising with the commercial team to maximise commercial value on behalf of clients- Ensuring all legal contracts are in place ahead of campaign commencement - Project managing all campaigns ensuring all stakeholders are regularly up to date on the concept, requirements and deadlines - Evaluating the teams commercial position on a weekly basis, identifying areas of development and implementing necessary procedures to ensure all targets are met and exceeded

Master Of Science (Msc) In Advertising - Executive

Graduated with 2:1 Degree Additional Achievement: iapi Foundation Certificate

Bachelor Of Arts (Ba) With Hons, Business, Management And Advertising

Graduated with a First Class Degree Additional Achievement: Academic Achievement Scholarship Award (Top 100 Grades)