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Open to revenue carrying sales roles including Enterprise AE, Strategic Account Director, and depending on size of the organization, sales /revenue leadership. Also open to revenue carrying Customer Success/Client Management roles (up-sells, cross-sells, and renewals) Summary of Revenue Carrying Experience:- Head of Sales & Customer Success: sparks & honey - Achieved 155% of quota ($4.5MM target), totaling $7MM+ across B2B and Omnicom. B2B 100% net new, "initial book of business"- VP Enterprise: Suzy - Achieved 120% of quota ($500K target), totaling $600K+- Global AD & CPG Client Partner: sparks & honey - Employee #12 - responsible for delivering 100% net-new “first book of business." Achieved 200% quota (target $2MM) across Fortune 100 CPG - totalling $4MM+Featured Clients: PepsiCo (Beverages, Snacks & Nutrition), Unilever, P&G, KraftHeinz, Reckitt Benckiser, ConAgra, The Coca-Cola Company, MARS, Harry’s, Proximo Spirits, Miller Coors, Boston Beer, Converse, Nike, Bank of America, Visa, McDonalds, Disney, & TargetThroughout my 15+ year career - I have consistently been a top revenue generator across sales, new business development, and organic growth. A natural born sales lead - I excel at listening to Client's business objectives and translating those into actionable, revenue driving, scaleable solutions. Most recent sales experience lives at the intersection of SaaS, AI, data, and insights - enabling Clients to drive greater business results with less effort. Skilled at building sales strategy and integrating CRM, marketing and lead gen to move marketing qualified leads down the funnel. With me I bring 15+ years of executive relationships across top Fortune 100 brands (focus in CPG) and Agency leadership for all four major Holding Companies
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Enterprise Sales LeadSwayableNew York, Ny, Us
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Client Partner (Sales)Vidmob May 2024 - PresentNew York, New York, Us -
Advisory Board MemberNichefire 2024 - PresentCovington, Ky, UsNichefire is an AI Cultural Intelligence SaaS Platform that helps organizations identify and predict the impact of emerging consumer, political, and economic opportunities. -
MemberWise 2024 - PresentNew York, UsDeveloping the Next Generation of Female Sales Leaders -
Head Of Sales & Customer Success Q Ai Powered Cultural Intelligence Saas PlatformSparks & Honey 2021 - 2023New York, UsQ™ - AI Powered Cultural Intelligence Platform collects signals from over 9,000 global data sources across 140+ countries in 16 languages, 24/7. Q™ then translates the nebulous signals of culture into structured data - delivering quantified and predictive cultural intelligence to 80+ Omnicom agencies and B2B (ie Direct to Client)Achieved 155% of quota ($4.5MM target), totalling $7MM+ across B2B and Omnicom. Included 100% of B2B net new licenses as well as B2B renewals with 75% customer retention.Integration with Omnicom Media Group proprietary data set and OMNI (MarTech AI Operating Platform) resulted in Omnicom as MediaPost Holding Company of the Year. https://www.mediapost.com/publications/article/392827/B2B (Direct to Client):- Grew B2B sales pipeline 4x via development of sales strategy and new industry memberships- Developed and presented pitch presentations, demos, and keynotes with 30% close rate. Included brands such as Clorox, PepsiCo, L’Oreal, Target, Kraft Heinz, Unilever, Nike, Disney and Puma- Sold and grew 7 month pilots across "Alcohol Innovation" and "Insurance Editorial" into 24+ month licenses - Developed and sold ARR “SaaS + Cultural Intelligence” Product - integrating both product offeringsOmnicom Holding Company:- Led Omnicom renewal at 100% customer retention, 400% increase in network adoption and 320% increase in users- Led integration with Omnicom Media Group to combine Q™ and media data as well as Omnicom Martech Platform. Enabled indexing of trends across audiences, while informing large scale media strategies and pitches- Represented and demo'd Q™ across Omnicom's biggest pitches and client relationships -
Vp Enterprise Accounts (Customer Success)Suzy 2020 - 2021New York, Ny, UsSuzy is an end-to-end consumer insights SaaS platform that integrates quant, qual, and high quality audiences into a single connected research cloud.-Achieved 120% of quota ($500K target), totalling $600K+ through driving renewal, upsells and cross sells for Tier 1 CPG clients. Expanded license by 30% for CPG Client, expanding into new “demand space” teams- Developed ongoing iterative “purchase intent” study for CPG Client to understand how ongoing shifts in Covid 19 affected purchase intent and willingness to shop in store across “sexual wellness category”- Partnered with CPG Head of Consumer Insights lead on company wide intelligence reports extending visibility of strategic partnership C Suite -
Svp Digital Client ExperienceWeber Shandwick 2018 - 2020New York, Ny, UsMember of Digital Innovation & Analytics Team as well as Digital Client Lead across GSK, Coca Cola and Novartis- Developed go to market strategy for Digital Innovation Group, integrating eCommerce Strategy, AI, and Advanced Analytics Practices with existing social content and media practices. Included piloting eCommerce Strategy across Consumer Health CPG which was scaled to other brands within the consumer portfolio- Pitched, won, and grew CPG Client Digital Public Affairs SOW by +330% in less than 6 months- Drove 180% YOY growth for Advanced Analytics and Insights practice. Re-positioned as proprietary insights that can inform campaign, strategy, media, and R&D upfront versus Weber Shandwick’s typical mid-campaign data reporting -
Global Group Account Director: Fortune 100 Cpg Global Client PartnerSparks & Honey 2015 - 2018New York, Ussparks & honey (Omnicom) is a tech-led Cultural Consultancy designed to help organizations see around corners and supercharge their organizations with cultural intelligence. Our human and AI-powered Cultural Intelligence SaaS Platform Q™ structures data from millions of global sources to quantify culture.- Achieved 200% quota (target $2MM) across CPG Client - totalling $4MM+, 40% of consultancy total revenue. - Developed audience segmentation for CPG's “Culture & Digital Insights” Model. Combines cultural data with digital media data to inform global campaign development. Productized and scaled the offering across Omnicom- s&h Founding Employee & New Business Board Member
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Global Account DirectorSparks & Honey 2013 - 2015New York, Us- Responsible for delivering 100% net-new “first book of business"- Developed, sold and executed "Cultural Intelligence System" to CPG Client to deliver consistent ARR. Used as a foundation to drive growth within the organization- Productized and scaled to outbound and inbound leads across additional CPG, beauty, alcohol, telcom, and healthcare clients
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Account DirectorOrganic 2011 - 2013Cincinnati, Ohio, Us- Managed $8MM CPG Global Digital AOR across all trademark brands & 8 agency teams, spanning creative, digital and media strategy. Drove 64% increase in monthly unique visitors and scaling of redesigned pepsi.com across 35 markets- Worked onsite to support launch of CPG Consumer Reward Platform driving integration between Interagency Team, Digital Platform Vendor, and CPG internal digital team -
Senior Account ExecutiveOrganic 2010 - 2011Cincinnati, Ohio, Us- Managed Finance Client $10MM AOR - the largest consumer digital campaign across mobile, iPad, app, display and dotcom- Led agency's Consumer Digital Marketing team, ensuring consistent positioning and creative across 5 internal product teams and 50+ resources, while integrating with 24 agency partners
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Senior Account Executive Integrated Marketing & Media: Valvoline, Pella Windows, And Twinings TeaVmly&R 2006 - 2010New York, New York, Us
Dena Brody Skills
Dena Brody Education Details
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The George Washington University School Of BusinessMarketing
Frequently Asked Questions about Dena Brody
What company does Dena Brody work for?
Dena Brody works for Swayable
What is Dena Brody's role at the current company?
Dena Brody's current role is Enterprise Sales Lead.
What is Dena Brody's email address?
Dena Brody's email address is de****@****ail.com
What is Dena Brody's direct phone number?
Dena Brody's direct phone number is +120167*****
What schools did Dena Brody attend?
Dena Brody attended The George Washington University School Of Business.
What skills is Dena Brody known for?
Dena Brody has skills like Leadership, Direct Marketing, Mobile, Social Media, Client Relationship Building, Strategic Partnerships, B2b, Online Marketing, Brand Development, Digital Strategy, Account Management, Relationship Marketing.
Who are Dena Brody's colleagues?
Dena Brody's colleagues are Caroline B., Taylar Pompey Harrington, Ali Hoffer, Michael Wallace, Tyler Montague.
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