Dena Brody Email & Phone Number

New York, Ny, Us

New York, New York, Us

Covington, Ky, Us

Nichefire is an AI Cultural Intelligence SaaS Platform that helps organizations identify and predict the impact of emerging consumer, political, and economic opportunities.

New York, Us

Developing the Next Generation of Female Sales Leaders

New York, Us

Q™ - AI Powered Cultural Intelligence Platform collects signals from over 9,000 global data sources across 140+ countries in 16 languages, 24/7. Q™ then translates the nebulous signals of culture into structured data - delivering quantified and predictive cultural intelligence to 80+ Omnicom agencies and B2B (ie Direct to Client)Achieved 155% of quota ($4.5MM target), totalling $7MM+ across B2B and Omnicom. Included 100% of B2B net new licenses as well as B2B renewals with 75% customer retention.Integration with Omnicom Media Group proprietary data set and OMNI (MarTech AI Operating Platform) resulted in Omnicom as MediaPost Holding Company of the Year. https://www.mediapost.com/publications/article/392827/B2B (Direct to Client):- Grew B2B sales pipeline 4x via development of sales strategy and new industry memberships- Developed and presented pitch presentations, demos, and keynotes with 30% close rate. Included brands such as Clorox, PepsiCo, L’Oreal, Target, Kraft Heinz, Unilever, Nike, Disney and Puma- Sold and grew 7 month pilots across "Alcohol Innovation" and "Insurance Editorial" into 24+ month licenses - Developed and sold ARR “SaaS + Cultural Intelligence” Product - integrating both product offeringsOmnicom Holding Company:- Led Omnicom renewal at 100% customer retention, 400% increase in network adoption and 320% increase in users- Led integration with Omnicom Media Group to combine Q™ and media data as well as Omnicom Martech Platform. Enabled indexing of trends across audiences, while informing large scale media strategies and pitches- Represented and demo'd Q™ across Omnicom's biggest pitches and client relationships

New York, Ny, Us

Suzy is an end-to-end consumer insights SaaS platform that integrates quant, qual, and high quality audiences into a single connected research cloud.-Achieved 120% of quota ($500K target), totalling $600K+ through driving renewal, upsells and cross sells for Tier 1 CPG clients. Expanded license by 30% for CPG Client, expanding into new “demand space” teams- Developed ongoing iterative “purchase intent” study for CPG Client to understand how ongoing shifts in Covid 19 affected purchase intent and willingness to shop in store across “sexual wellness category”- Partnered with CPG Head of Consumer Insights lead on company wide intelligence reports extending visibility of strategic partnership C Suite

New York, Ny, Us

Member of Digital Innovation & Analytics Team as well as Digital Client Lead across GSK, Coca Cola and Novartis- Developed go to market strategy for Digital Innovation Group, integrating eCommerce Strategy, AI, and Advanced Analytics Practices with existing social content and media practices. Included piloting eCommerce Strategy across Consumer Health CPG which was scaled to other brands within the consumer portfolio- Pitched, won, and grew CPG Client Digital Public Affairs SOW by +330% in less than 6 months- Drove 180% YOY growth for Advanced Analytics and Insights practice. Re-positioned as proprietary insights that can inform campaign, strategy, media, and R&D upfront versus Weber Shandwick’s typical mid-campaign data reporting

New York, Us

sparks & honey (Omnicom) is a tech-led Cultural Consultancy designed to help organizations see around corners and supercharge their organizations with cultural intelligence. Our human and AI-powered Cultural Intelligence SaaS Platform Q™ structures data from millions of global sources to quantify culture.- Achieved 200% quota (target $2MM) across CPG Client - totalling $4MM+, 40% of consultancy total revenue. - Developed audience segmentation for CPG's “Culture & Digital Insights” Model. Combines cultural data with digital media data to inform global campaign development. Productized and scaled the offering across Omnicom- s&h Founding Employee & New Business Board Member

New York, Us

- Responsible for delivering 100% net-new “first book of business"- Developed, sold and executed "Cultural Intelligence System" to CPG Client to deliver consistent ARR. Used as a foundation to drive growth within the organization- Productized and scaled to outbound and inbound leads across additional CPG, beauty, alcohol, telcom, and healthcare clients

Cincinnati, Ohio, Us

- Managed $8MM CPG Global Digital AOR across all trademark brands & 8 agency teams, spanning creative, digital and media strategy. Drove 64% increase in monthly unique visitors and scaling of redesigned pepsi.com across 35 markets- Worked onsite to support launch of CPG Consumer Reward Platform driving integration between Interagency Team, Digital Platform Vendor, and CPG internal digital team

Cincinnati, Ohio, Us

- Managed Finance Client $10MM AOR - the largest consumer digital campaign across mobile, iPad, app, display and dotcom- Led agency's Consumer Digital Marketing team, ensuring consistent positioning and creative across 5 internal product teams and 50+ resources, while integrating with 24 agency partners

New York, New York, Us