Dena Malsom Email & Phone Number

Atlanta, Georgia, United States

Head of marketing, leading marketing strategy and communications for the U.S. Peanut industry with focus on increasing demand and consumption of peanut products, education on research and discoveries for allergy prevention, and support for sustainable farming.

Atlanta, Georgia, United States

Provide strategy and direction for content team and agency partners delivering 75+ go-to-market plans a year. Established Content Marketing as a new team to streamline processes and expand brand and product oversight to include Manheim, NextGear Capital, DealShield, Ready Logistics, Central Dispatch, and Upside. Guide content collaboration across team of.

Greater Atlanta Area

Leader of brand strategy, brand management, brand architecture, campaign development, quarterly and annual integrated communications planning, social marketing, media planning, agency management, budget planning, metrics and tracking. Pioneered new efforts for Cox Automotive through Manheim brand and marketing channels to help drive growth for Cox.

Provided agency leadership support with account management, new business strategy, client onboarding and annual marketing plans for accounts. Led energy efficiency programs for Georgia Power client.

Atlanta, GA

Led the Cox brand, advertising, and communications strategy for B2C and B2B divisions maximizing a marketing spend of over $100M company-wide. Reported directly to EVP of Marketing to develop and execute marketing and communications initiatives for brand, new product, CRM, sales promotions, digital marketing, social media, and retail marketing. Developed.

Atlanta, GA

Managed $1-$20 million marketing budgets and plans for clients including Cox Communications, Delta Air Lines, Hardees, CP&L Energy, Georgia Natural Gas, Georgia Pacific, Georgia World Congress Center and ADT Security. Highlights include:- Cox Digital Telephone and Cox High Speed Internet Services launches- Employee education roll-out to 17,000 employees.

Headquarters In Atlanta

Led on-line marketing efforts targeting travel agencies and airlines. Planned annual budgets, promotions and co-op programs. Managed brochure materials and trade show displays for major events. Managed loyalty program for key business customers.