Dena Malsom Email & Phone Number

Atlanta, Georgia, United States

Head of marketing, leading marketing strategy and communications for the U.S. Peanut industry with focus on increasing demand and consumption of peanut products, education on research and discoveries for allergy prevention, and support for sustainable farming.

Atlanta, Georgia, United States

Provide strategy and direction for content team and agency partners delivering 75+ go-to-market plans a year. Established Content Marketing as a new team to streamline processes and expand brand and product oversight to include Manheim, NextGear Capital, DealShield, Ready Logistics, Central Dispatch, and Upside. Guide content collaboration across team of SMEs to develop, activate and measure go to market plans.

Greater Atlanta Area

Leader of brand strategy, brand management, brand architecture, campaign development, quarterly and annual integrated communications planning, social marketing, media planning, agency management, budget planning, metrics and tracking. Pioneered new efforts for Cox Automotive through Manheim brand and marketing channels to help drive growth for Cox Automotive brands. Selected for 2015-2016 Leadership Development Program.

Provided agency leadership support with account management, new business strategy, client onboarding and annual marketing plans for accounts. Led energy efficiency programs for Georgia Power client.

Atlanta, Ga

Led the Cox brand, advertising, and communications strategy for B2C and B2B divisions maximizing a marketing spend of over $100M company-wide. Reported directly to EVP of Marketing to develop and execute marketing and communications initiatives for brand, new product, CRM, sales promotions, digital marketing, social media, and retail marketing. Developed brand value propositions based on research and insights for portfolio of video, voice and data solutions. Launched new branded retail stores and company website redesign. Led the development of what is now the longest running brand image campaign for Cox, "Your Friend in the Digital Age." Led creative services for all customer touch points which included team of nine and over ten agency partners to execute 50-60 campaigns annually. Directed B2B marketing strategy for Cox Business Services.

Atlanta, Ga

Managed $1-$20 million marketing budgets and plans for clients including Cox Communications, Delta Air Lines, Hardees, CP&L Energy, Georgia Natural Gas, Georgia Pacific, Georgia World Congress Center and ADT Security. Highlights include:- Cox Digital Telephone and Cox High Speed Internet Services launches- Employee education roll-out to 17,000 employees for CP&L- $8 million Delta Express regional airline launch- Development of Hardees partner promotion and merchandising strategy with Coca-Cola- $20 million go-to-market strategy and implementation for Georgia Natural Gas- Partnership collaboration with outside PR and Direct Response agencies on behalf of client- Franchise/Co-op budget and advertising calendar management for Hardees- Hardee's POP planning, development, and distribution for 552 stores in 32 markets

Headquarters In Atlanta

Led on-line marketing efforts targeting travel agencies and airlines. Planned annual budgets, promotions and co-op programs. Managed brochure materials and trade show displays for major events. Managed loyalty program for key business customers.