Independent Consultant
CurrentBeautycounter is a new, rapidly growing company creating chic, high performing, SAFE personal care products. In the US, the cosmetic and personal care product industry has not seen a regulatory change in 75 years. Over 80% of the ingredients used in these personal products have never been tested for human safety. Many of the ingredients used in today's products have be linked to cancer, organ damage, neurotoxicity, birth defects, reproductive harm, endocrine disruption, allergies, and so much more. With our skin being our largest organ that absorbs 60% of what it touches, it is just as important to consider what goes on our skin as which foods we eat, if not more.Beautycounter utilizes the strictest ingredient selection process in the industry, eliminating 1,500 toxic chemicals from their products. The US federal government has only required 11 ingredients be banned from use in personal care products, where the European Union has banned 1,300 ingredients. Not only are they safe, but Beautycounter's performance standards are also just as high. That's why this brand is quickly gaining a cult-like following and being featured daily in popular industry blogs and magazines as a "must have".