Dena Read Email & Phone Number

• External email distribution in Adobe Marketo, including client, prospect, lead, and COI distribution emails, including webinars, newsletters and custom events
• Quarterly reporting and intra-quarter reporting
• Digital marketing analytics and metrics, including website, social, email, SEO and Salesforce dashboards
• Google Ads & LinkedIn Ads campaign management
• Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), Google Business Profile (GBP) and Moz management
• Wordpress management and landing page creation

• Expanded Role:
• Produced up to 32 custom monthly traffic reports with sales and marketing data from all of SRG’s luxury senior living communities for management
• Collected, extracted and prepared marketing analytics data from multiple sources including CRM
• Created ad hoc presentations highlighting digital marketing KPIs and data visualizations for investors
• Managed HubSpot email marketing, A/B testing, analytics, automation and CRM integration for all communities
• Managed call tracking with the adoption of phrase spotting, conversation intelligence and AI for all communities

• Involved in the design, production, coordination and delivery of marketing collateral, direct mail, email marketing, and traffic reports for corporate and all SRG senior living communities
• Managed event marketing requests for all communities
• Designed and produced custom email marketing campaigns for all communities from design, layout, list segmentation, scheduling, A/B testing and more
• Designed and produced over 3,000 custom direct mailers and invitations
• Designed digital banner ads, print ads, and insertions as requested
• Edited videos in Adobe Premiere Pro to be posted on website and social media channels

• Worked on a corporate team to build, edit, and proof 400+ page catalogs, brochures, guides and spreads
• Designed and built the 2013 Choice Brand Guide and Wyndham Brand Guide using InDesign

• Designed and typeset layouts for client direct mail and booklet orders while monitoring deadlines and prioritizing jobs accordingly
• Inspected digital files for adherence to printing and mailing specifications

• Worked directly with clients from small to large businesses, such as Sharp, L&L Financial, Broken Yolk Cafe and Mission Home Health to design and print branded identity sets, 1000+ business cards sets, print.
• Negotiated rates with print, signage, and promotional product vendors
• Provided quotes to clients and invoiced jobs
• Designed new interior signage, promotional items and print collateral for internal company branding
• Initiated and managed social media marketing through LinkedIn and Facebook
• Managed and trained all new graphic designers

• Created the 2009 Wholesale Accessories Catalog using Adobe InDesign
• Assisted Art Director and Graphic Designer with various print and digital design requests

• Coded hundreds of ecommerce product pages using HTML and CSS
• Updated weekly press releases and applied on-page SEO techniques
• Trained all new interns

• Worked with Art Director to select stock photography based on target audience demographics for Union Bank of California print and digital marketing campaigns
• Retouched and optimized stock photography in Adobe Photoshop
• Edited Del Mar Racetrack and Union Bank of California print ads in Adobe InDesign
• Created commercial storyboards and assisted creative team with additional requests

Strategic Online Marketing, 4.0 G.P.A.

Specialized digital marketing program with comprehensive and detailed studies in: SEO, SEM, Onsite Optimization, Branding, Social Media.

B.A., Graphic Design

Activities and Societies: AIGA Dean's List (4 years) AIGA member

Diploma With Honors, 4.06 G.P.A.

Activities and Societies: Art Club, Newspaper (Editor-in-Chief), Drama Club, Swim Team, Diving Team, Basketball