Dena Read Email & Phone Number

• External email distribution in Adobe Marketo, including client, prospect, lead, and COI distribution emails, including webinars, newsletters and custom events• Quarterly reporting and intra-quarter reporting• Digital marketing analytics and metrics, including website, social, email, SEO and Salesforce dashboards• Google Ads & LinkedIn Ads campaign management• Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), Google Business Profile (GBP) and Moz management• Wordpress management and landing page creation• SEO & Local SEO optimization and execution• Social media planning and execution

Expanded Role:• Produced up to 32 custom monthly traffic reports with sales and marketing data from all of SRG’s luxury senior living communities for management• Collected, extracted and prepared marketing analytics data from multiple sources including CRM• Created ad hoc presentations highlighting digital marketing KPIs and data visualizations for investors• Managed HubSpot email marketing, A/B testing, analytics, automation and CRM integration for all communities • Managed call tracking with the adoption of phrase spotting, conversation intelligence and AI for all communities• Collaborated with marketing team on website refresh and optimization, Google ads and social media analytics• Plus Corporate Marketing Coordinator tasks listed below

• Involved in the design, production, coordination and delivery of marketing collateral, direct mail, email marketing, and traffic reports for corporate and all SRG senior living communities• Managed event marketing requests for all communities• Designed and produced custom email marketing campaigns for all communities from design, layout, list segmentation, scheduling, A/B testing and more• Designed and produced over 3,000 custom direct mailers and invitations• Designed digital banner ads, print ads, and insertions as requested• Edited videos in Adobe Premiere Pro to be posted on website and social media channels• Maintained, segmented and prepared mailing lists for all communities• Wrote social media posts for community events as requested• Trafficked extra projects to team members and freelancers• Developed community-specific interactive PDF order forms with more than 1,750 collateral pieces• Setup print fulfillment platform for marketing collateral• Reviewed and approved marketing invoices

• Worked on a corporate team to build, edit, and proof 400+ page catalogs, brochures, guides and spreads• Designed and built the 2013 Choice Brand Guide and Wyndham Brand Guide using InDesign

• Designed and typeset layouts for client direct mail and booklet orders while monitoring deadlines and prioritizing jobs accordingly• Inspected digital files for adherence to printing and mailing specifications

• Worked directly with clients from small to large businesses, such as Sharp, L&L Financial, Broken Yolk Cafe and Mission Home Health to design and print branded identity sets, 1000+ business cards sets, print collateral, signs and banners, car magnets, product packaging, promotional items and emails• Negotiated rates with print, signage, and promotional product vendors• Provided quotes to clients and invoiced jobs• Designed new interior signage, promotional items and print collateral for internal company branding• Initiated and managed social media marketing through LinkedIn and Facebook• Managed and trained all new graphic designers

• Created the 2009 Wholesale Accessories Catalog using Adobe InDesign• Assisted Art Director and Graphic Designer with various print and digital design requests

• Coded hundreds of ecommerce product pages using HTML and CSS• Updated weekly press releases and applied on-page SEO techniques• Trained all new interns

• Worked with Art Director to select stock photography based on target audience demographics for Union Bank of California print and digital marketing campaigns• Retouched and optimized stock photography in Adobe Photoshop• Edited Del Mar Racetrack and Union Bank of California print ads in Adobe InDesign• Created commercial storyboards and assisted creative team with additional requests

Strategic Online Marketing, 4.0 G.P.A.

Specialized digital marketing program with comprehensive and detailed studies in: SEO, SEM, Onsite Optimization, Branding, Social Media.

B.A., Graphic Design

Activities and Societies: AIGA Dean's List (4 years) AIGA member

Diploma With Honors, 4.06 G.P.A.

Activities and Societies: Art Club, Newspaper (Editor-in-Chief), Drama Club, Swim Team, Diving Team, Basketball