3 years ago, I discovered digital marketing by accident.I was searching for a digital skill to ➡️Express my creativity➡️Develop customer-centricity📈Analytical and strategic thinking AND🎯Entrepreneurial spirit.In my spare time, I use digital marketing knowledge to;1. Conduct research and analyse the customer journey.2. Simplify complex, scattered data and make it easy to understand.3. Leverage buyer psychology principles to build products and services that transform people's lives.Online marketing campaigns that aren't customer-focused creates poor sales and unhappy customers.2 things I hate 😡1️⃣ Launching products and services without thorough market research.2️⃣Marketing campaigns that do not resonate with the customer.A clear (not clever) marketing message steeped in research ✅Reduces the waste of marketing resources and ✅Leverages customer behaviour to ensure business success.Community drives product innovation.I've worked in business and marketing for four years, focusing on digital marketing for the last two. I specialize at using strategic planning tools SWOT and VRIO ANALYSIS, Porter's 5 forces, and online marketing analytics tools to analyse customer data and develop digital marketing strategies that build products and services that accelerate business growth.Successful online advertising campaigns include;✅Mental Health Awareness CampaignManaged and performed marketing activities including sourcing and curating engaging mental health content empowering 2 females to overcome depression.✅Online Skills QuizAssisted 58 people in 3 months to identify and match online skills relevant to their goals by harnessing Holland Code Assessment ✅Career Coaching and Development.With customized training, personalized feedback, and real-life simulations, I coached two female introverts to excel in social media management and marketing. Both successfully landed jobs in the fashion and tech industries."Part of teaching is helping people create themselves- Maxim Greene.